Intelligent automation is transforming both industries in unexpected ways…

IBM

The next frontier of innovation

Retail and consumer products organisations are entering a new phase of technological innovation – with intelligent automation at its core. The ramifications are profound, offering a host of previously unimaginable capabilities – from automatically rerouting shipments to bypass bad weather, to personalising in-store services based on analysis of a customer’s facial expressions. Our newest research shows that two in five retailers and brands are already using intelligent automation and that number is on track to double within the next three years. Future AI-driven applications look to be far more extensive than many consumer products and retail companies currently realise.