Palmer & Harvey has relaunched its CTN symbol fascia Supershop as it looks to win more business from newsagents.

The new logo is turquoise and gold and dominated by a large S. The retailer’s name will also be incorporated into the new fascia along with the strapline ‘Your Local Hero’.

P&H said the branding was designed to highlight the important role newsagents play in their local communities.

“While everyone is chasing large independents to add to their c-store numbers, it became obvious to us that great retail newsagents were being overlooked,” said marketing director Richard Hayhoe. “Confectionery, tobacco, drinks and snacks are our heartland, and what we do better than everyone else.”

There are currently 88 members of the fascia, launched in 1996. A spokeswoman said P&H was hoping to have 300 members by this time next year.

Supershop membership is free, and P&H said it would invest in new members by project managing store refits and ensuring stores were merchandised to the highest standard. It would also offer exclusive promotions on key impulse lines, along with strong PoS.

P&H will assign a symbol business manager to advise retailers on how to establish a solid reputation in tobacco before the sector goes dark in April 2015.

Last week, it pledged to price match C&C prices on 600 top-selling lines, accounting for 55% to 57% of non-tobacco sales. In August, it launched a tobacco pricing strategy that promised the “most competitive price in the sector” if retailers ordered a certain number of non-tobacco outers.