Parfetts expects Tesco’s takeover of Booker and Co-op’s Nisa deal to provide a shot in the arm for recruitment to its Go Local fascia.
The wholesaler said it had upgraded its target for new stores for 2018 from 50 to 150 as it looks to appeal to retailers who want to retain their independence.
Parfetts currently operates 350 Go Local stores and aims to take this figure up to 500 by the end of the year.
“There are obviously retailers unnerved by the uncertainty and passionate about maintaining their independence in the wake of the recent mergers,” said Parfetts head of customer development and marketing Guy Swindell. “Go Local will undoubtedly be viewed as an attractive alternative and we will be ready to welcome them.”
“2018 will see a continuation of our Go Local brand expansion into further UK regions beyond the traditional footprints of our six depots.”
Swindell added that Parfetts’ capability to offer a full delivered solution to fascia customers had also opened up new geographical areas.
“Our ambitious target for 500 fascias in 2018 reflects the continued positive growth of the last few years and exceeds our original target of 400. Retailers have come to learn more about the richer support levels and relationship building we at Parfetts deliver and as a result our membership has increased. So for 2018, we’re working towards developing this exciting recruitment and expansion strategy to incorporate new clients in new areas.”