Andrew Davis, trading manager at BP Retail, claimed research showed few customers realised that Wild Bean Café was a BP own brand. This meant the concept could be successful in its own right in other environments.
He added: &"Most people we have talked to think Wild Bean is a franchise.
&"I love the fact that they think it&'s got nothing to do with us. I think it&'ll end up outside BP.&"
Davies also said there was potential for further tie-ups with other retailers to enhance BP&'s in-store offerings.
&"If we wanted to target the market for late gifts, we could talk to Next about having a Next-branded display. Or we could put the WH Smith brand on news. This is something we already do with Halfords
on car care.