The ASA has said it is not taking action against a controversial PETA campaign that equates meat eating with child abuse.

The posters are a rerun of a four-year-old campaign. They show an obese child eating a burger and carry the line: 'Feeding kids meat is child abuse. Fight the Fat. Go Veg.'

In 2007, the ASA found the posters were not in breach of its guidelines and said this week that although it had received 36 new complaints about the posters, none were for reasons that had not been originally considered.

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