Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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Grocer 33Morrisons is east London’s best for early Sunday shop
Morrisons on Silvertown Way was one of this week’s weaker performers on availability, with three items out of stock and one not stocked
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Grocer 33How Morrisons Canning Town fought off Lidl
The Canning Town store has a diverse commuter trade and the busiest on-demand channel in the company, taking £75,000 a week on average
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NewsAldi average prices fall as rivals’ increase, data shows
Unit prices at Aldi have dropped steadily since quarter four of 2025, while those of each of the other five – Tesco, Sainsbury’s, Asda, Lidl and Morrisons – have dipped and then risen again in 2026
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NewsGrocery inflation eases to slowest rate since 2024
The average household still spent an extra £156 on groceries over the past year, according to Worldpanel by Numerator
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NewsMorrisons launches ‘summer savings’ promotions campaign
The ‘money-saving offers’ include multibuys, online promotions and in-store price cuts, which will run throughout the summer
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Analysis & FeaturesStore Manager of the Year Chloe Summons: ‘All it took was stopping and listening’
Listening, trust, respect and care have been the hallmarks of the turnaround of the Morrisons Norwich store, Summons explains
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NewsMorrisons appoints new convenience director
The new hire has been promoted to succeed Matt Heslop, who stepped down in February after less than a year in the role
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Comment & OpinionThree lessons from the winners of the Grocer Gold Awards 2026
This week has been dominated by the Grocer Gold Awards on Tuesday. So what are the lessons?
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NewsMorrisons launches international sourcing arm to boost overseas revenue
Myton International comes as part of a broader push to increase the number of retailers to whom Morrisons supplies products
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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NewsSmart trolley shoppers spend much more, but can get distracted, study finds
Smart cart users add more items to their trolleys than non-users and spend longer in store
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NewsMorrisons offers £2k switching incentive to grow Daily franchise estate
The supermarket revealed the new incentives at its annual franchise conference at its Hilmore House head office. It said it wanted to support franchise partners’ profitability and estate expansion
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NewsEG On The Move snaps up Prax’s commission operator network
The Blackburn-based business said the deal would strengthen its presence in the UK fuel retail sector and extend its commitment to supporting independent forecourt operators
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NewsMorrisons adds new ready-to-drink quartet to tap demand for summer cocktails
All of Morrisons’ Cocktail Collection drinks are available on a two for £9 deal
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Events & AwardsThe Grocer Gold Awards 2026: Store manager of the year
Summons fosters high risk, high reward at Norwich Morrisons store
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NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
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NewsMorrisons reopening Market Street counters after customer feedback
The supermarket closed 70 of its meat and fish counters last year, but it’s now putting them back into stores after feedback from customers
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NewsJason’s Sourdough launches Crumpet Thins in Morrisons
Crumpet Thins will land exclusively in Morrisons from 15 July
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NewsSupermarket meal deal fruit recalled due to possible salmonella risk
SKUs with use-by dates of 23 or 24 June across Asda, Morrisons, Tesco, M&S and Sainsbury’s have been affected
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NewsMorrisons stores spared ‘empty shelves’ after Eddie Stobart driver strike called off
Nearly 500 Eddie Stobart drivers supplying Morrisons stores across the north had threatened to strike