Coca-Cola adds another 100 names to personalised bottles

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Share a Coke bottles

Coca-Cola has added 100 more names to its Share a Coke bottles

Coca-Cola is launching the next stage of the Share a Coke campaign it kicked off with the rollout of Coke bottles carrying individual names.

The brand is adding another 100 names to the 150 already available on bottles of Coca-Cola, Diet Coke or Coke Zero, and is this week embarking on a national tour. The brand will be visiting 70 locations, including festivals, to give consumers the chance to create their own personalised bottle of Coke.

Coca-Cola is working with musician Conor Maynard, who will help to spread the word about the campaign with a live streaming experience via Google+ Hangouts. The Share a Coke activity will also be supported with national press advertising featuring the new names.

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The company said 120,000 messages had been tweeted by consumers who have found or been given a bottle with their name on, and claimed the initiative had been well received by retailers.

“We have seen a genuine uplift in sales as people come in to search for their names,” Londis retailer Bintesh Amin told Coca-Cola. “We have had new faces in the stores, as well as customers coming in specifically to look for bottles.”

Caroline Cater, operational marketing director for Coca-Cola Enterprises, said: “We are delighted to be able to now take this campaign on the road so that everyone can have the opportunity to create a personalised bottle of Coke with their best friend or family member’s name on it.

“It’s also great that Share a Coke has helped create such a high level of engagement with our customers and to see retailers excited about the impact on their stores.”

For more information, see the Share a Coke website.

Readers' comments (16)

  • How about some indian names to the list too.....

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  • CARA AND MELANIE NEED TO BE PUT ON A BOTTLE AS MY DAUGHTERS THINK THEY ARE NOT LOVED BECAUSE OF THIS STUPID COKE BOTTLE IDEA, FOR THE INCONVENIENCE CAUSED I WOULD LIKE A FEW BOTTLES OF JUICE !!!!

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  • Getting tired of these common English names already. Perhaps the rest of us are not the objects of affection for coca cola marketing?

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  • Maggie Liston: Hilarious. Hope you're trolling.

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  • Question: what are you supposed to do with the bottle once you have drank the contents?

    Am I supposed to be impressed that there is a random bottle with my name on, not like it was made specifically for me...get a life!!

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  • They could at least get all the names and print them onto all 3 brands to make them easier to find, I finally got mine today after a month of searching on a Coke Zero. To Paresh Shah I believe Sandeep and Mohammed on a bottle are available as a regular Coca Cola.

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  • i dont see how they have names like Pooja but not Hennie

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  • Why not the name Evie or Annalise x

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  • why don,t there do my name

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  • everyone on here is so negative, i love this idea, before they added my name i would see the names and thinks hey i will get that for 'sucha person' and it was a cute thoughtful gift for a pound and they love it. If they don't have your names then get it for someone else, they chose the most common names if your names not on you should be happy that you're individual. They can't make a million different names and why would they chose uncommon ones as know would be able to get them to give or have and the thousand people with the same name would miss out as appose to a hundred who feel left out. Why do people always see the negatives..

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