Kellogg's turns back time for Jubilee packs

  • Print
  • Share
  • Comment
  • Save

Kellogg’s cereal packaging is turning the clock back 50 years to mark the Jubilee.

The company has unveiled a range of limited edition collectors’ boxes inspired by Kellogg’s drawings dating back to the 1950s, when the Queen ascended to the throne.

The line-up, which will be available from 22 April to 25 June, includes the first ever Coco the monkey design for Coco Pops and the original Snap, Crackle and Pop characters on Rice Krispies. Corn Flakes and Frosties are also getting Jubilee makeovers.

“Royal memorabilia can be a valuable marketing tool and we can help retailers by offering these limited edition boxes” said Kellogg’s marketing controller Paul Humphries.

“There is only a small number available, so once they’re gone, they’re gone.”

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers