Branded babyfood volumes down 14% following BBC Panorama exposé

GettyImages-692609392

Source: Getty Images

Babyfood brands sold 26.1 million fewer units through the tills in the year to 28 February 2026

Volume sales of branded babyfood have crashed by 14.7% year on year, following BBC Panorama’s investigation into the high sugar content and poor nutrient value of pouches, The Grocer can reveal.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW