Focus On Fibre & Gut Health: 17 October

By Emma Weinbren (emmaweinbrenwrites@gmail.com) 

Advertising deadline: 2 October 2026

Submissions deadline: 25 September 2026

M&S Food MD Alex Freudmann has called for a review of fibre labelling rules to boost the nation’s intake. His letter to the health secretary was signed by nutritionists and doctors, alike. So, why is everyone making such a fuss about fibre?

Fibre: Boosting our intake

• Why are consumers missing their daily intake target for fibre?

• What are the potential health risks associated with not getting enough?

• Why can products carrying fibre claims help?

• How are brands restricted by labelling rules and how do they get around this?

Gut health: Other things we need

• Aside from fibre, what else do we need for gut health?

• How are brands educating consumers about the difference between probiotics and prebiotics?

• Why is gut health important?

Weight-loss drugs: Products for GLP-1 users

• How can weightloss drugs impact gut health?

• Which products can help to ease the symptoms?

• Are the higher price tags these products often carry justified?

UPF concerns: Natural versus processed

• Can ultra-processed foods play a positive role in gut health?

• Is it possible to get our dietary needs from whole foods alone?

• How is growing demand for natural foods buoying sales of ferments?

Brand spotlights: We will profile two brands making an impact in the category. Please provide strong hi res images.

Innovations: We will profile four new products or ranges. We need launch date, rsp, and a hi-res picture of each.