Top Sacla' flavours get squeezy tubes

  • Print
  • Share
  • Comment
  • Save

Sacla’ aims to get Brits using more pesto with a new squeezy format.

It is looking to boost the penetration of pesto - currently just 17.5% [Kantar 2011] - through the roll-out of its two most popular flavours, basil and tomato, in squeezy tubes (rsp: £2.55) next month.

Sacla’ hoped the new products - which it said tasted the same as its jarred pesto but used a slightly different recipe - would encourage use on sandwiches, potatoes and salads. The products will keep for 28 days once opened rather than the 14 of Sacla’ jarred pesto.

The tubes - listed in Tesco, Sainsbury’s, The Co-op and Waitrose - will be supported by press ads, online activity and sampling.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Top Sacla' flavours get squeezy tubes
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

CR Smith Sales Executive

Sales Executive - CR Smith

OTE £50K + Car + Monthly incentives
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers