Jelly Belly brand joins milkshake and ready-to-eat jelly categories

  • Print
  • Share
  • Comment
  • Save

Jelly Belly milkshakes

Jelly Belly is moving into milkshakes

Jelly bean brand Jelly Belly is being expanded into the milkshakes and ready-to-eat jellies categories.

Licensed food specialist Rivermill - which has also developed products under brands such as the National Trust, The Food Doctor and Loyd Grossman - will launch Jelly Belly milkshakes in November and jellies early in 2014.

The shakes will roll out in Dark Chocolate, French Vanilla and Top Banana flavours in 330ml Tetra Pak Prisma cartons, and more flavours including Buttered Popcorn and Cotton Candy are in development.

The products will enter a £118.9m flavoured milk and milkshake market that has grown 9.3% by value and 5.9% by volume in the past year [Kantar Worldpanel 52 w/e 9 June].

The ambient ready-to-eat jellies will be available in twinpacks of Berry Blue, Green Apple, Cotton Candy, and Strawberry Cheesecake flavours.

“The milkshakes and jellies use the unique flavours of Jelly Belly jelly beans to bring something new to the category,” said Rivermill owner Andrew Chesters. “The jellies in particular are pushing boundaries in flavour and format.”

Jelly Belly jelly beans were first created in 1976, and the original line-up of eight flavours has grown to more than 100. New flavours known as Rookies are introduced each year and enter the full line-up if popular enough.

Other Jelly Belly licensed products include car air fresheners, phone/tablet cases, fragrances and candles. The UK distributor of the beans is Best Imports.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers