Panda Pops get the axe after 35 years
Nichols has scrapped its 35-year old Panda Pops range blaming mums’ negative perceptions of fizzy drinks.
The four-strong Panda Pops range was discontinued last month, revealed Nichols, which said it would now focus on the healthier still juice drinks and flavoured waters in the wider Panda portfolio.
“Despite Panda Pops having healthier ingredients than many rivals, Panda recognised mums’ concerns and the impact of a fizzy drink in the portfolio on brand perception,” said brand manager James Nichols. “By removing Panda Pops, the wider Panda range can confidently promote the healthier credentials of its still juice drinks and flavoured waters, which contain no added sugar, artificial colours or flavours.”
Total Panda sales were up 13% to £2.8m last year [Nielsen] boosted by a relaunch in October 2009 to create a “cooler image”.
Readers' comments (6)
David Norman | 25 Feb 2012 10:09
Dissapointed that panda pops fizzy drinks are no longer on sale.i used buy them regularly, my favourites were blue raspberry and strawberry jelly and ice cream. Please bring the drinks back.
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Ricky James | 17 Mar 2012 0:38
This is sooooooooo upsetting :( !! I miss panda pops!! Please please please bring them back!! I bet I could get so many people to sign a petition to bring them back! Be amazed really how many people loved panda pops (:
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Scott Gray | 05 Sep 2012 13:08
I work in a large Distribution Warehouse and all of these flavours of Panda Pops are still selling well, and it's now September 2012. I recognise that the article is now nearly two years old, so how come we still have them?
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Brad Jagger | 03 Oct 2012 16:17
I'm glad to see I am not alone in feeling this recent loss of a great product. There has been a real void in my life over the past few months, and I now know why - no strawberry and jelly ice cream flavour panda pops!
Ricky - where do I sign the petition?
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kim green | 11 Nov 2012 14:33
The thing is i grew up on the wonderful flavours of pandapops drinks. It was a treat and many of my friends who now have children have said they would give them to their children.
It was never the much loved drink that put people off it was the scare factor as the prices soared.
Personally i think the still juice range leaves something to be desired it's lifeless and dull on the tastebuds.
Bring back the blue raspberry coloured tongues and the sweetness of our youth. Nostalgia could save pandapops. Give us back our childhood!!!
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Anonymous | 06 Dec 2012 19:26
bring them back NOW the decent flavours not orange coke and lemonade i want a blue tongue.
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