Daddy refused to buy me a doll's house when I was young.
"Don't be pathetic Titty," he would say. "Come and help me strip down the Landy instead." I think he wanted me to be a boy.
But everything comes to those who wait and it's now clear that the whole of UK grocery retailing is gradually turning into its own miniature world.
Cathedral City is the latest brand to wave the flag for our Good Things Come In Smaller Packages campaign, launched in this very column just three weeks ago. Admittedly, the Daily Mail seemed a bit aggrieved that a 12.5% size reduction had crept on to the shelves unannounced, but Dairy Crest flourished some 'research' (in the PR sense of the word) which clearly showed that this is actually what consumers want.
Maybe nobody in Britain had a doll's house when they were young. P&G is now in on the act, working on new packs for Poundland. Incidentally, every Poundland shopping basket will shortly have a magnifying glass attached.
As the momentum behind teeny tiny groceries grows, so our Calories Don't Count campaign, a covert initiative for long-standing client United Lard, is hitting its stride. The Express out-Mailed the Mail this week by reporting that dieting gives you cancer. A fine fillip for the fuller lard-fuelled figure.
Talking of which, Karoline (with a K), apart from airing a disturbing interest in the new Mary Portas whips and leather goods range, revealed how she got into PR this week.
"Darling, you are looking at Miss Prestatyn Seafront 1976," she said. This was after serious inroads to the Prosecco at the launch of Tesco's new Parodyoli Italian foods range. "One of the judges was a PR guru and the rest is history."
All of us at P&F are shocked. Not because she didn't advance by merit alone. Rather that she might be Welsh.
"Don't be pathetic Titty," he would say. "Come and help me strip down the Landy instead." I think he wanted me to be a boy.
But everything comes to those who wait and it's now clear that the whole of UK grocery retailing is gradually turning into its own miniature world.
Cathedral City is the latest brand to wave the flag for our Good Things Come In Smaller Packages campaign, launched in this very column just three weeks ago. Admittedly, the Daily Mail seemed a bit aggrieved that a 12.5% size reduction had crept on to the shelves unannounced, but Dairy Crest flourished some 'research' (in the PR sense of the word) which clearly showed that this is actually what consumers want.
Maybe nobody in Britain had a doll's house when they were young. P&G is now in on the act, working on new packs for Poundland. Incidentally, every Poundland shopping basket will shortly have a magnifying glass attached.
As the momentum behind teeny tiny groceries grows, so our Calories Don't Count campaign, a covert initiative for long-standing client United Lard, is hitting its stride. The Express out-Mailed the Mail this week by reporting that dieting gives you cancer. A fine fillip for the fuller lard-fuelled figure.
Talking of which, Karoline (with a K), apart from airing a disturbing interest in the new Mary Portas whips and leather goods range, revealed how she got into PR this week.
"Darling, you are looking at Miss Prestatyn Seafront 1976," she said. This was after serious inroads to the Prosecco at the launch of Tesco's new Parodyoli Italian foods range. "One of the judges was a PR guru and the rest is history."
All of us at P&F are shocked. Not because she didn't advance by merit alone. Rather that she might be Welsh.
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