Cider manufacturer Aspall has revamped the branding across its core range, which is rolling out to stores now.

The new look, developed with branding agency NB Studio, has been designed to bring out premium cues with a cleaner and more modern look, while still highlighting the heritage of the eighth-generation family-owned business and its Suffolk roots.

The cider-maker is also in talks with two retailers over two new lines – redcurrant and raspberry flavoured cider Isabel’s Berry, and lower-abv SKU Clement’s Four (4%).

Chairman Barry Chevallier Guild added Aspall’s exports were thriving, with “fantastic growth” to the US, China and India.