All The Grocer articles in 25 August 2001
Previous issues.
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News
I had the privilege to farm in the 1970s in one of the most
In the wake of foot and mouth disease, policymakers now realise that farming brings less to the economy than tourism. It is the triumph of the view. I thought of this last week when back in my old neck of the woods doing grandchildren duty and then...
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The total poultry market is worth £2.98bn per annum and is g
Fresh and frozen primary poultry represent 54% of total poultry market value and experienced 3% growth in the last year. Over 80% of primary poultry products are now bought chilled. Strong sales of fresh chicken breast fillets (+5%), turkey roll...
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Wrigley's set for 20% sales hike as Airwaves gets Blackcurra
Blackcurrant is to make its debut in the chewing gum category with the launch of Wrigley's Airwaves Blackcurrant + Vitamin C. And Wrigley's predicts that the new flavour, which is available from September 3, will grow the Airwaves brand by at least...
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21st century duck
"Cherry Valley is bringing duck into the 21st century," says Eric Jagger, the company's sales & marketing director. Cherry Valley has developed its own strain of Peking duck over the last 40 years through a combination of selective breeding and a...
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Woodpecker gets dragged into the 21st century'
Bulmers' 107-year-old sweet cider Woodpecker has been updated with a radical revamp. "It needed dragging into the 21st century," said brand manager Philip Pick. "Consumers thought we hadn't changed the brand in the last 20 years although it has had...
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A provocative £5m advertising campaign for Nescafé Gold Blen
KP introduces animated heroes Sid and Alfie this week as frontmen in new advertising for its its Skips brand. They battle the evil forces of the Wizard of Stodge. TV ads for Wrigley's Orbit tooth-whitening variant White broke last week. The new...
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n What's the shelf life of an ad campaign and are some on ou
Supermarkets' TV budgets are hard fought for by the big advertising agencies. And TV campaigns are increasingly pivotal in retailers' marketing strategies even screen-shy Marks and Spencer has got in on the act. But do all supermarkets' small...
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Spar's Zimbabwe subsidiary set to grow through alliance
Spar South Africa's Zimbabwean subsidiary is to be expanded following a tie-up with leading Zimbabwean food and leisure group Innscor. Under the deal, Innscor will take control of the Spar distribution centre in the capital Harare and a 65%...
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Speciality supplier Lyons Seafood appoints new personnel to
Prawns and speciality seafood supplier Lyons Seafoods has appointed four new personnel to its sales and marketing team. Lotte Raynard joins as account director, retail, from Royal Greenland and Albert Fisher Seafood Division. Rachel Arnott joins...
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As central European markets become saturated, the attentions
International research project manager Boris Planer predicted that "a number of positive trends are likely to make Ukraine a more attractive opportunity in the medium to long term". Planer acknowledged the country has low GDP and low levels of...
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Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
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John West - grizzly bear fights back
"In an advertising world dominated by celebrities, sex and high production values, it's refreshing to see an ad that is genuinely funny and conveys a core message true to the product. The ad's appeal lies in the humour of the grizzly bear fighting...
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Haribo gets on wizard bandwagon
Haribo is hoping to harness the confectionery market's trend towards all things magical with the launch of Magic Mix. Family bags, featuring brand ambassador Hariboy in a cape and wizard's hat with a broomstick, contain assorted jelly and foam...
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First convenience store bank opens at Edinburgh Botterill's
Spar won the race to open the first bank inside a convenience store when the Bank of Scotland launched a pilot at a Botterill's store in Inverkeithing, Edinburgh, this week. The prototype bank at the relaunched 4,200 sq ft store has a cash deposit...
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Glamour doubles targets to become the top women's news stand
The women's lifestyle and fashion sector grabbed much attention in the recent ABC audit from January to June 2001, up 18% year-on-year with individual titles seeing very mixed results. The star performer was Condé Nast's Glamour, which published...
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Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
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It's a flourishing and competitive sector so wedding bells r
The annual market value of the wedding and brides magazine sector is more than £5.7m [Comag]. The high cover prices £3.82 on average and tendency of consumers to buy more than one title at a time means this can be a profitable sector for...
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Uncle Ben's comes over lightheaded with the girls
Uncle Ben's is hoping to inflate sales of low fat rice snack Rispinos with a £1m TV advertising campaign which begins next month. Running until mid-October on terrestrial and satellite channels, the ad titled Girl' emphasises the brand's...
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Blair keen to boost morale of exporters
Clive Beddall DEFRA minister Lord Whitty is planning a high profile send- off for Food from Britain's recovery plan for UK food in the wake of the foot and mouth crisis. In a keynote speech in London on September 10, the food and farming minister...
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Make us the first door you knock on M&S food boss urges supp
Exclusive Julian Hunt The head of Marks and Spencer's food business is urging suppliers with new product ideas to make the chain their first point of call even if they don't already do business with it. In his first interview since joining M&S...