Last year: 101 ▲
Sales: £97.8m (+4.5%)
While Danone’s global relaunch of stablemate Activia (54) struggled, the revamp of Actimel was far more successful. Sales rose £4.2m. As part of the revamp, the brand embarked on its biggest ever UK push ‘Stay Strong’ starring Mylene Klass and The Stay Strong Brothers.