Heinz is pushing its heritage message in its latest brand activity for its iconic Baked Beanz by linking up with Fortnum & Mason.

The launch of 3,000 limited-edition and collectable cans into Fortnum's celebrates the retailer's 300th anniversary and the fact it was the first UK stockist of Heinz Baked Beans in 1901.

The Fortnum's-branded cans, which feature a label in the retailer's iconic Eau de Nil font on a silver keystone, go on sale from 1 November.