All Adult soft drinks articles – Page 31
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Fentimans guns for growth with pack refresh and new CEO
The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials
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Coke launches Fuze low-cal premium iced tea in the UK
A £4m marketing push will include in-store sampling targeted at millenials and younger consumers…
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Charles Gibb appointed North America CEO at Fever-Tree
The posh mixer brand has established a New York office, 10 years after it entered the US
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Adult soft drinks startup Nix & Kix backed by big hitters
The adult soft drinks start-up Nix & Kix has secured almost £500,000 to raise brand awareness and expand its team…
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Natural Drinks Co unveils posh mixer to take on Fever-Tree
The business has kicked off a £750,000 Crowdcube drive to accelerate Skinny Tonic’s launch
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Posh tonic brand Lamb & Watt adds 'naturally light' variant
Naturally Light Tonic Water contains 13 calories per 100ml and is designed to be paired with premium spirits…
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Benefit prune juice listed by Tesco
Benefit’s prune juice is made with prunes sourced from the Agen region of Bordeaux blended with vitamins A, C and E
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Natural energy drink brand Brain Füd to launch in Ocado
Launching into Ocado in early November, Brain Füd contains vitamins B5, B6, B9, B12 and D, zinc, magnesium and caffeine
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Britvic launches posh squash ranges aimed at adults
The Fruit Creations and Cordials lineups fall below the threshold of next April’s sugar levy of 5g per 100ml (after dilution)
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FSA probe finds widespread addition of undeclared sugar in coconut water
The investigation was part of a wider crackdown on substandard and counterfeit food
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Purdey’s rolls out first can, exclusively for c-stores
The rollout this month of a PMP for both variants will be backed by a £3m push
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Schweppes adds posh mixers and ‘skittle’-shaped bottle
The new look will be backed by a £6.6m marketing push
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SHS Group completes acquisition of Standard Brands
The deal sees Zip firelighters join the SHS portfolio SHS Group has confirmed its acquisition of ignition supplier Standard Brands. The purchase, for an undisclosed amount, adds the Zip and Sunny Jim firelighter brands to the SHS portfolio, which includes owned brands Maguire & Paterson matches, WKD, ...
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Soda Folk adds booze-inspired drinks to range
Craft soda startup Soda Folk has added five low-calorie soft drinks
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Asda favours posh pop in fizzy drinks revamp
The grocer has overhauled its carbonates range, dropping roughly 40 SKUs and adding close to 60
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Ugly Drinks’ fruit-flavoured sparkling water gets shakeup
The overhaul aims to bring Ugly “to life in a way that really communicates to and resonates with millennial consumers”
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Little Miracles plans move into snack bars and juice shots
The natural energy drink brand intends to roll out its on-the-go NPD later this year
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Category Report
Something for the ladies? Sports & energy drinks category report 2017
A new generation wants to widen energy drinks’ appeal with low-sugar, natural lines. Will it work?
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Halewood revives Lamb & Watt with tonic range to take on Fever-Tree
Founded in 1847 as a cordial brand, Lamb & Watt was brought into the Halewood portfolio in 1987
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Dash Water makes debut with wonky fruit & veg drinks
Founders Alex Wright and Jack Scott set up the brand with input from food waste charity Feedback