Diageo is gearing up for Halloween with a limited-edition pumpkin spice-flavoured Baileys variant.
Baileys Pumpkin Spice, available now, is a blend of Baileys Original Irish Cream with cinnamon, cloves and nutmeg. Featuring an autumnal wrap designed to position the tipple as “the perfect autumn treat”, it comes in 70cl bottles (rsp: £14.99).
The seasonal edition would tap demand for pumpkin spice, a mix used as a key ingredient in US-style pumpkin pies, said Baileys Europe brand manager Marina Thompson.
“We have created a seasonal twist that will appeal to consumers who are already familiar with pumpkin spice lattes and all those who are yet to discover the delights,” she added.
Diageo is to support the launch with a six-figure push comprising social media and nationwide sampling.