Carlsberg has unveiled new packaging for Euro 2012 and is offering shoppers the chance to win VIP tickets to the tournament.

The new branding for the England team’s official beer will feature across all off-trade SKUs alongside an on-pack ticket giveaway promotion that will be supported by a TV campaign on Sky Sports.

Single cans are also being given a makeover, with the classic Carlsberg green replaced by an image of the grass of a football pitch.