All Alcoholic drinks articles – Page 385
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Classic answer to apple lager image
Cider is being sold as cheap lager made from apples according to Merrydown which is launching a new brand to the trade this month. As he unveiled Classic, a 4.7% abv cider made from culinary and dessert apples, sales and marketing director Kevin...
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John Smith's aims high with no nonsense spend
Scottish Courage is pumping £19m into John Smith's Bitter this year in the hope of making it one of the top three beer brands in the UK. The megaspend 60% up on last year's £12m budget includes pack changes for both Extra Smooth and JS Bitter,...
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TASTING PANELS
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines Looks Australian, tastes Australianand is of course Italian. Dark yellow colour with a creamy grapefruit, melon and hazelnut nose. The oak is slightly less subtle than...
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Michele Vincent
Marketing director Princes Group retail foods division The beer industry gave Vincent a grounding in the fmcg world with Scottish & Newcastle and Allied Breweries (as was), and as trade marketing director of Matthew Brown plc (part of Scottish...
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Fostralia hits a high
Scottish Courage is spending £5m on a six week Foster's promotion running from the beginning of April. Fostralia 2001 is the biggest on pack promotion that has so far supported the brand. The budget has doubled from the similar promotion last...
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Renée Elliott
Planet Organic After an initial stint in the wine trade as a writer and then a rep, Elliott was inspired by an organic supermarket in the US and conceived the idea of Planet Organic. She got a feel for shopkeeping as assistant store manager at...
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Safeway looks east for new wines
In its efforts to provide more points of interest on its wine shelves, Safeway has looked east for its latest collection of new wines. These come from Georgia, the Ukraine and Rumania, which join styles the multiple already stocks from Bulgaria,...
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Bass brewery bid by Heineken
Dutch giant Heineken is making the running for the Bass brewing division. It confirmed that it was preparing a bid for the UK's number two beer business, but appeared to discount a bidding war, saying it accepted that other parties may pay a higher...
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Refreshing washing
Whitbread plans to boost awareness of Heineken with a £3m spring campaign which includes a new TV ad. This will run from the middle of April on ITV, C4, C5 and satellite. The new ad continues the How RefreshingHow Heineken campaign and features...
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Matthew Clark sees red
in the cider market A new national cider brand has been unveiled by Matthew Clark. After tests last year in Tyne Tees it is bringing out Red C in 440ml cans and two litre PETs. This is the first major brand launch in cans in the long ...
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Spirit of the net
The Organic Spirits Company is planning to launch an internet site for its organic gin Juniper Green. It already has a site up and running for its organic vodka Utkins UK 5. Both brands have been on exclusive distribution with Sainsbury. Managing...
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Mine's a pint, luv
Could this be the beginning of the end for Carling, the UK's leading lager? Crazy as it may sound, news that Bass is considering flogging its brewing division raises questions about the future of some of the country's best loved beer brands. The...
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CORKS POP IN GALLO PROMOTIONS
Ernest & Julio Gallo Winery UK has promoted four members of its sales team to head up the company's four new business units. The team includes three former national account managers. Lloyd Stephens becomes unit manager for the grocery sector...
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Castaway a little longer
A limited offer bigger bottle has been introduced for the wine cooler Castaway. The switch is from 200ml to 275ml and the new bottle will be available in the off-trade for a limited period from March (rsp 99p). The offer will be backed by point of...
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Maxxium makes an impact with raft of brand launches
Brand extensions for The Famous Grouse, a mass market cognac from Rémy Martin, and two new Riojas from Faustino have been unveiled by Maxxium UK this week. The global sales and distribution company Maxxium Worldwide, which is a joint venture...
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By gum now it's a wine!
The latest in the long line of weird and wonderful names used for Australian wine brands is Up a Gum Tree. This is an own brand created for Vinoceros by McGuigan brothers of South East Australia. The name is the inspiration of Vinoceros md Nick...
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Safeway works to get premixes right
An over cautious approach to the emerging premixed spirits sector cost Safeway millions according to research it carried out with Bacardi-Martini. Like the other major multiples it took heed of public outrage over alcopops three years ago, curbed...
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Esme Johnstone, owner of Chateau de Sours,has launched a web
Walter Siegel has been appointed UK agent of Margan Family Winegrowers in the Hunter Valley, Australia and will be bringing in limited quantities of its wines. Whitbread is planning a new draught lager for the on trade called GB which will be...
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Byers on tissue-thin ground
If you're a regularly coiffeured, dog loving, computer games and music buff, who suffers from frequent calls of nature after swigging gallons of coffee, Coca-Cola and lager, then New Labour has news for you. You're feeling the effects of Rip-off...
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THE EXPERT Arabella Woodrow
Master of Wine and wine buyer for Forth Wines It has a rather odd red colour, although I know it is meant to be red. It is very fizzy but the bubbles go quickly. It has a strong, bitter, hoppy nose and a lightish bitter watery taste. There is ...