All Alcoholic drinks articles – Page 387
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News
Marc Xero gets rosé
International Wine Services is building on the success of its Marc Xero brand with the introduction of a rosé. This follows the Chardonnay and Merlot, sales of which sales took the brand into the top 20 wine brands within six months of launch. The...
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Redesign for Malt House Vintners
Booker has invested heavily in a redesign for the 250 labels in its Malt House Vintners wine range. This will also feature the introduction of the Malt House Vintners Quality Seal (MHVQ) which will go on every bottle. This represents a promise of...
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Arbor Mist backed with a cool £4m
Matthew Clark is planning to put some new life into the wine cooler market by putting a £4m marketing budget behind Arbor Mist, its recent entry into the sector. The products are a slightly sparkling, lower alcohol mix of wine and fruit juice. The...
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Bags of activity with Bertie & co
Cadbury Trebor Bassett is including new bags of Maynards Wine Pastilles and four new Bassetts variety bags in its confectionery bag sector activity from June 18. New 125g and 200g Cadbury's Dairy Milks Shots and Crunchie Nuggets bags have already...
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Beefeater rebranding reaches UK
Allied Domecq's international rebranding exercise for Beefeater gin is making its debut in the UK this month. The new style bottle and label was launched in the US at the beginning of the year. A spokesman said: "Beefeater has a premium taste,...
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Bacardi Breezer's dancing cat
"When Barcardi's agency originally pitched the idea for a dancing tomcat, I am sure that the Barcardi team did not envisage the impact (and merchandising opportunities) that this advert would create. In one of the fastest growing categories in the...
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Scottish Courage now seizes the UK rights to Peroni beers
Hot on the heels of the addition of the Austrian beer Zipfer to its portfolio, Scottish Courage has announced its acquisition of the UK rights to the Italian Peroni beers. It will be selling Nastro Azzurro and Gran Riserva in the off-trade from the...
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New mds take Bibendum helm
Bibendum managing director Tom Heywood-Lonsdale has stepped down after 13 years at the wine merchant. He is succeeded by joint mds Dan Jago and Michael Saunders. Heywood-Lonsdale said: "Thirteen years in the same job is sufficient. I need a new...
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Sally Easton
Master of Wine and wine buyer for Berry Brothers and Rudd This has a lemon colour with a hint of opaqueness. It smells intensely of ripe lemons and a little honey. The palate is gently sparkling with freshening acidity and sufficient sweetness to...
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Five more wines get £50k boost as German drive enters year t
Five new German wines will between them be getting a £50,000 marketing boost this year as part of the German Wine Institute's plans to develop UK sales. This is part of a concerted effort to rejuvenate the franchise for the wines in this country....
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News
Tasting panel: GRIMBERGEN BLONDE
From Scottish Courage. One of two specialist Belgian brews aimed at the niche for imported premium beers Abv: 6.7% Price: £1.29 TARGET CONSUMER Michael Costello, 33, is practice manager of the PDSA in south London Grimbergen is presented in a...
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Red goes Blue for chilling out
Bass is extending its on-trade premium packaged spirit Red with the introduction of a new colour, Blue. While Red is targeted at the pubs and clubs, Blue is designed for chilling out at home after a night out. It is a 5% abv vodka based drink...
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News
Drinks: Wine Blueprint success proven by soaring sales
Dramatic increases in wine sales by independents who had adopted the Federation of Wholesale Distributors' Blueprint for Wine were reported at the organisation's Drinksummit conference. Graham Shelley, md of Integrated Marketing and Advertising...
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Major success in growing wine business for independent trade
Sir; After the most successful FWD Drinksummit ever in wholesalers' and suppliers' view, I was disappointed to read your headline Blueprint "useless" in the face of hefty discounting of wines' (The Grocer, May 19, p10). The article did a grave...
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Medium dry white for Talamanca
Nisa-Today's is adding another boxed wine to its Talamanca range. A Medium Dry White will join the Red which was launched last summer. Talamanca is Cellars International's biggest selling brand. The range is available in four styles in 75cl and...
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Hall mark of quality
Bulmers has signed up Mick Jagger's former wife Jerry Hall for its latest TV campaign for Strongbow cider. She joins the brand's champion Johnny Vaughan for the latest commercial where she is seen downing a pint of cider. This is Hall's first...
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Foster's places Feng Shui TV ad
Feng Shui is the theme for the latest TV ad in Foster's Honorary Australians campaign, on air from Monday on ITV, C4, C5 and satellite. The ad parodies Feng Shui and the world of Hollywood and gives the brand centre stage. It continues to use the...
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North Africa makes an impact with Morocco and Tunisia wines
North African wines have been attracting the attention of the wine industry. It is always looking for something new and a number of buyers and winemakers have been in the region sourcing interesting styles. One of the first off the blocks has been…
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Winecorp showcases new vintages from South Africa
The South African contingent will be out in force as quality wine specialist Winecorp takes its own stand for the first time, as well as appearing on the South Africa stand. Winecorp will showcase its new vintages, particularly the range of whites...
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Agency switch
The UK agency for the Mitchelton wine brand is transferring from John E Fells to Mentzendorff at the beginning of July. This follows the decision by the parent company the Petaluma Group to consolidate its brands into one distribution house. Its...