All Alcoholic drinks articles – Page 392
-
News
ScotCo's Crosthwaite moves on
SHS Sales and Marketing has created the post of on-trade development director for Roger Crosthwaite. He recently retired as the beer purchasing director for Scottish Courage and had worked for the brewer for 23 years. SHS md John Black regarded...
-
News
Making a mini Marc
Demand from retailers and consumers has prompted International Wine Services to offer its Marc Xero wines in a 25cl format. The distinctively packaged range which features a frosted bottle and a screw cap has been listed widely since its launch...
-
News
Tasting Panel: Rosey Nosey
From Bateman's. Launched in pubs three years ago, it is now available to the off-trade. It was created as a festive and fun seasonal beer. Price £1.65 Abv: 4.9% TARGET CONSUMER James Lance, 24, is a student living in Hampshire. The label on...
-
News
1664's fatal distraction
Scottish Courage Brands is turning the heat up on its premium competitors with the latest execution of a series of ads for Kronenbourg 1664. The new ad, which breaks this week, shows a Latin beauty attracting much male attention as she sits at a...
-
News
Brewers: Guinness to close Harlow
The Guinness brewery site in Park Royal, London, has been chosen as the new home for the sales and marketing operations of Guinness UDV Great Britain. The decision means that UDV's UK headquarters in Harlow, Essex, will close by April 2002, and ...
-
News
Tasting panel: Garnet Point Chardonnay Semillon
From Gallo. An addition to the Garnet Point range. launched two years ago, it has become one of the fastest growing wine brands on the market. Price £4.99 Abv: 13% TARGET CONSUMER Liz Ross Martyn, 25, is marketing manager at JCDecaux. She lives...
-
News
Young's grows stouthearted
Young's hopes to double sales of its Double Chocolate Stout over the festive period with promotional activities in three major multiples. Its key bottled brand is Sainsbury's Beer of the Month for December, and features on a recipe card for...
-
News
Tasting panel: Banrock Station Sparkling Shiraz
from BRL Hardy TARGET CONSUMER The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this...
-
News
Duckstein cross first of its kind'
Holsten is hoping to repeat the success it has had in Germany with a new style of beer called Duckstein following its UK launch. The brewer claims it is a cross between an ale and a lager. Holsten UK marketing director Andrew Edge said:...
-
News
Limited edition for skol
A new limited edition packaging of Skol lager cans has been produced by Carlsberg-Tetley. This is in the run up to the brand's flagship sponsorship, the Skol World Darts Championships in December. The deal is now in its fourth year and this is the...
-
News
Vodka PPSs a vital USP'
Nisa-Today's is offering its members the chance to capitalise on the rapid growth of the premium packaged spirits sector by introducing its own versions. These are based on Nisa's Kommisar vodka brand and have a competitive rsp of 89p. There are...
-
News
UBS unveils value spirits
United Buying Services has produced a value range of spirits for independents which will be sold through major wholesalers. It has created Reshnoff vodka, Andre Philippe Napoleon French brandy and Highland Cairn blended Scotch whisky. These are...
-
News
Beer goes down a treat in c-stores
Convenience stores are playing an increasingly key role in the UK beer market and have increased sales by 21% in the last year. Their growing importance has been highlighted in a market report by Interbrew which showed they were performing ahead of...
-
News
Packing Twelve Days into one
Oxfordshire brewer Hook Norton has introduced gift packs for its Christmas beer, Twelve Days. The company first produced the winter warmer six years ago and it now makes a regular appearance between November and January. The pack retails at £6.95...
-
News
Off the wall
Californian winemaker Fetzer has redesigned the packaging of its premium varietal wines. In an effort to make them stand out from the wall of wine on supermarket shelves they now feature a divided front label. Each wine in the range features an...
-
News
AB's discounting on Bud is leaving C&Cs out in the cold
The Landmark buying group has accused Anheuser-Busch of turning its back on the cash and carry sector. And md Mike McGee said the group was now "refusing to put any life into Budweiser because Anheuser-Busch is substantially discounting to other...
-
News
Drinks: Carlsberg gets into Switzerland with brewery stake
Carlsberg has bought a controlling stake in Switzerland's largest brewer, Feldschloessen Huerlimann, in a $490m deal giving the Danish giant access to the Swiss market. Carlsberg will provide Feldschloessen with much needed investment and use it as...
-
News
Speckled Hen flies in packs of three
Greene King is putting more emphasis on multipacks for its best selling Old Speckled Hen and IPA brands. Old Speckled Hen will be available in three bottle boxes for the rest of the year. IPA will be available in 12 packs all year round and a 24...
-
News
Success of French Revolution
The best French wine launch in the UK this year is French Revolution, a red and white pair from Paul Boutinot Agencies. It won the top prize at the French Wine Awards for Excellence. This is the inaugural competition run by French wine trade body...
-
News
Stones gets richer in JS
A limited release of a Special Reserve' Stone's Ginger Wine is being tested in selected Sainsbury's outlets. The Special Reserve has a richer ginger flavour and a higher abv of 18%. A Matthew Clark spokesman said the parent brand has a 53% value...