All Alcoholic drinks articles – Page 394
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News
Young's grows stouthearted
Young's hopes to double sales of its Double Chocolate Stout over the festive period with promotional activities in three major multiples. Its key bottled brand is Sainsbury's Beer of the Month for December, and features on a recipe card for...
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Tasting panel: Banrock Station Sparkling Shiraz
from BRL Hardy TARGET CONSUMER The Grocer's marketing editor Karen Dempsey tackles this cherry-ish offering I am a big fan of red wine and fizz but not normally in the same glass. So it was with some trepidation that I approached this...
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Duckstein cross first of its kind'
Holsten is hoping to repeat the success it has had in Germany with a new style of beer called Duckstein following its UK launch. The brewer claims it is a cross between an ale and a lager. Holsten UK marketing director Andrew Edge said:...
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Limited edition for skol
A new limited edition packaging of Skol lager cans has been produced by Carlsberg-Tetley. This is in the run up to the brand's flagship sponsorship, the Skol World Darts Championships in December. The deal is now in its fourth year and this is the...
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Vodka PPSs a vital USP'
Nisa-Today's is offering its members the chance to capitalise on the rapid growth of the premium packaged spirits sector by introducing its own versions. These are based on Nisa's Kommisar vodka brand and have a competitive rsp of 89p. There are...
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UBS unveils value spirits
United Buying Services has produced a value range of spirits for independents which will be sold through major wholesalers. It has created Reshnoff vodka, Andre Philippe Napoleon French brandy and Highland Cairn blended Scotch whisky. These are...
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Beer goes down a treat in c-stores
Convenience stores are playing an increasingly key role in the UK beer market and have increased sales by 21% in the last year. Their growing importance has been highlighted in a market report by Interbrew which showed they were performing ahead of...
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Packing Twelve Days into one
Oxfordshire brewer Hook Norton has introduced gift packs for its Christmas beer, Twelve Days. The company first produced the winter warmer six years ago and it now makes a regular appearance between November and January. The pack retails at £6.95...
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Off the wall
Californian winemaker Fetzer has redesigned the packaging of its premium varietal wines. In an effort to make them stand out from the wall of wine on supermarket shelves they now feature a divided front label. Each wine in the range features an...
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AB's discounting on Bud is leaving C&Cs out in the cold
The Landmark buying group has accused Anheuser-Busch of turning its back on the cash and carry sector. And md Mike McGee said the group was now "refusing to put any life into Budweiser because Anheuser-Busch is substantially discounting to other...
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Drinks: Carlsberg gets into Switzerland with brewery stake
Carlsberg has bought a controlling stake in Switzerland's largest brewer, Feldschloessen Huerlimann, in a $490m deal giving the Danish giant access to the Swiss market. Carlsberg will provide Feldschloessen with much needed investment and use it as...
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Speckled Hen flies in packs of three
Greene King is putting more emphasis on multipacks for its best selling Old Speckled Hen and IPA brands. Old Speckled Hen will be available in three bottle boxes for the rest of the year. IPA will be available in 12 packs all year round and a 24...
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Success of French Revolution
The best French wine launch in the UK this year is French Revolution, a red and white pair from Paul Boutinot Agencies. It won the top prize at the French Wine Awards for Excellence. This is the inaugural competition run by French wine trade body...
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Stones gets richer in JS
A limited release of a Special Reserve' Stone's Ginger Wine is being tested in selected Sainsbury's outlets. The Special Reserve has a richer ginger flavour and a higher abv of 18%. A Matthew Clark spokesman said the parent brand has a 53% value...
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Nisa-Today's revamps Stryke
Nisa-Today's has revamped its two top own label beers. Stryke Lager, a 3% abv brew which has been on the market for 10 years and its premium counterpart Stryke 5 (5% abv) have been repackaged to complement the rest of the range, Extra, Superstrength...
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£1.3m for Stamp
Hardy's is extending its best selling Stamp of Australia range with the addition of a Cabernet Merlot which will be introduced this month. This is the second red wine in the collection and is designed to balance the portfolio and respond to the...
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Co-op adds on to label
The Co-op has added to its own label New World wine offering with wines from South Africa and Argentina. It has introduced a Cape American Oak Pinotage (rsp £4.99) from Stellenbosch and Three Worlds Pinotage-Shiraz-Zinfandel (£6.99) from the...
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Drinks: Alcohol joins the range at Kingfisher's Big W stores
Kingfisher has started selling cut price alcohol through its Big W chain of supercentres. One of the first to take the range of beers, wines and spirits is the Big W in Edinburgh. The range is being supplied by wholesaler Winerite, part of the...
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Beaujolais seeks new friends
Patriarche Wine Agencies is planning to revitalise the jaded view of Beaujolais Nouveau with a striking repackaging of its wine. It is hoping to promote the wine to a new audience when it goes on sale on the traditional third Thursday in November...
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Get dot.com beer smart with SCB
Scottish Courage Brands is seizing the opportunities offered by the internet by launching two major initiatives one for suppliers, the other for customers. The company has built on information and data exchange systems it has in place and has...