All Alcoholic drinks articles – Page 388
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blood and cuts
The £12.99 case of beer used to be the Christmas exception, but walk into any supermarket nowadays and you can pick up a cut price premium brand pack. Last year, shoppers were treated to a swathe of offers from the multiples in the run-up to the...
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First Quench boosts top team
Off licence operator First Quench has plundered talent from Somerfield, Wal-Mart and M&S to boost its senior management team. Robert Plummer joins as trading director beer/cider, tobacco and minerals. He joins from Somerfield where he was trading...
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San Miguel is spearhead'
Spanish lager San Miguel has been identified by Bulmers as one of its key drive brands alongside Strongbow cider. A company spokesman said: "A lot of effort is being put behind the brand which has become one of the spearheads of the portfolio."...
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Celebrating 151 years of Jack Daniel's
Jack Daniel's whiskey is to be given a £2 million marketing push for its birthday. Guinness UDV has set aside the sum to celebrate 151 years of the famous tipple later this month. The Tennessee whiskey is being supported by national print...
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Carlsberg 24 x 250ml Price promotion £9.99 Gondola end
Carlsberg Export Lager 24 x 330ml Price promotion £12.98 Floor stack Asda Carlsberg Export Lager 4 x 330ml Price promotion £2.34 Floor stack Tesco Carlsberg Lager 24 x 440ml ...
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Desert island accompaniment of a crab in Carling's latest tv
A crab takes the starring role in the latest ad for leading standard lager Carling. Hitting television screens from today (Saturday), the commercial will also be shown in cinemas from September 21. The campaign, which runs until the end of...
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Asda hot on heels of Tesco activity; Carlsberg takes the bra
Soft drinks remains strong this week and holds onto the top position in the category chart. Coca-Cola, Lilt and Robinsons support the category and all appear in the top 10 brands, with multibuy offers particularly prevalent. Alcoholic drinks has...
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Budgens revamps wine web guide
Budgens has introduced a new wine guide to its revamped web site (www.budgens.com). This offers no facility to buy wine online but provides general information and a database of wines available from the chain. Senior wine buyer Christine Sandys...
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Plymouth Gin denies V&S rumour
Speculation that Vin and Sprit was planning to acquire all of Plymouth Gin's shares has been dismissed by the spirit company's chief executive Charles Rolls. Vin and Sprit already owns 50% of the brand, about to be relaunched in the US. But Rolls...
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Safeway has given its own label spirits a facelift and will
Wildhurst Vineyards of California has appointed Laytons as its exclusive UK agent. A novel collaboration between English and French winemaker, Cuvée des Anglais 2000 has won a national listing in Sainsbury. Absolut vodka is sponsoring an...
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Woodpecker gets dragged into the 21st century'
Bulmers' 107-year-old sweet cider Woodpecker has been updated with a radical revamp. "It needed dragging into the 21st century," said brand manager Philip Pick. "Consumers thought we hadn't changed the brand in the last 20 years although it has had...
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Vinnie Jones talks Latin for Bacardi
Former soccer hard man Vinnie Jones is leading Bacardi's fight with vodka to become the number one white spirit option for young people. The footballer turned movie actor is the star of a new advertising campaign for the brand which goes on TV...
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Beer: less of an impulse purchase
While beer accounts for around 30% of all consumer spend on alcohol, lager's volume share of the beer market has reached 60% and is consumed primarily by younger drinkers in pubs and older consumers at home. The lager category continues to see...
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Top prize is a pint of John Smith's, second prize, a Caribbe
A single pint of beer is the top prize in a £2m autumn promotion for John Smith's. This tongue in cheek No Nonsense Raffle is designed to underline the quality of the brand, as the second prize is a Caribbean cruise and the third is a Jaguar XK8....
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VK Kick for two more clubs
Premium packaged spirit VK Vodka Kick is going on the shirts of two more professional football clubs this season. Brand owner GBL International moved into soccer sponsorship last season when it put VK on Chesterfield's away kit. Such was the...
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High tide for Cnut
St Peter's Brewery is riding a wave of interest in speciality beers with the introduction of King Cnut Ale. This is an unhopped beer based on the way beers were made 1,000 years ago. It is the same recipe the Suffolk micro brewer used for its...
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Shaw takes vodka shots
Chocolate confectionery company Elizabeth Shaw has turned to the bottle for inspiration for its Winter Collection Christmas range. It is spearheading the range with new Vodka Shots milk chocolates with smooth chocolate centres blended with...
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My favourite ad: The Famous Grouse
Mark Goode, customer marketing controller, Fox's Biscuits "The Famous Grouse ad is still, for me, the best on TV. I like its distinctive simplicity, the element of suspense involved in waiting to see how the bird will act and the fact the whole...
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Tasting panel: Isle of Arran Blonde
From Isle of Arran Brewery. Voted Champion Wheat Beer' by the Society of Independent Brewers. Abv: 5% Price £1.95 TARGET CONSUMER Barry Savage, building maintenance surveyor, age 44, from Sydenham, London The name sounds like an eighties...
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Pop down to Kwik Save to see Becks
We all love sucking up to celebs. But you don't need to go party hopping with the wannabes in London night spots to be able to fawn around the rich and famous try your local Kwik Save. Our northern correspondent tells us that the fair ladies of...