All Alcoholic drinks articles – Page 388
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News
Austria's leading premium lager joins the Scottish Courage p
Another premium imported lager has been added to the Scottish Courage portfolio this month. The brewer is shipping in Austria's leading premium lager, Zipfer, which will join Beck's, Miller Genuine Draught and Kronenbourg 1664 in an already...
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Federation of Wholesale Distributors: Blueprint useless' in
The success of the Federation of Wholesale Distributors' Blueprint for Wine is being undermined by discounting in the multiple grocers and specialists. Kent independent retailer Phil Brown told the FWD Drinksummit conference this week: "A lot of...
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Tasting panel: VISTAMAR SOUTHERN BREEZE MERLOT
From Vinoceros. One of the new brands designed to raise the profile of Chilean wines Abv: 13% Price: £5.49 TARGET CONSUMER Nigel Hayes, 44 is a financial products trainer from Hackney, London. A rich, full-bodied red with flavours of plums...
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Brintex decides Excel will provide a cooler location for Fai
On the eve of this year's London International Wine and Spirits Fair, organiser Brintex has put paid to speculation that the venue is changing by announcing a move next year to the London International Exhibition Centre (ExCel). There has been some...
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Bangla beer journeys on
A lager created to go with Indian and Bangladeshi food is being supported by a new ad campaign. Tube card ads for Bangla beer will be appearing this month on the London Underground. These feature a new look bottle of the brand, chillies and the...
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Keen prices at heart of Brand Phoenix vision
The fast growth and consolidation in the UK wine industry has prompted three of its key players to join forces to exploit market opportunities. Greg Wilkins, former md of Gallo, Steve Barton, ex category manager at Halewood International, and Steve...
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WCV gears up for a firm Cape foothold in the UK
A new force in the South African wine industry is emerging from its base in Paarl. West Coast Vineyards has been running for three years but its profile in the UK has been very low. The first major change took place when it enticed internationally...
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Multiples sign new Fitou
A new style of Fitou wine was launched in Asda and Sainsbury this month. Called Les Douze, it is the creation of 12 vineyard owners in the south of France who chose the best of their vines for the wine. The new style Fitou is a blend of Carignan,...
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Tasting Panel: 1998 COONAWARRA BIN 128 SHIRAZ
From Southcorp. Part of the range of wines from the much anticipated 1998 Australian vintage Abv: 13.5% Price: £9.99 TARGET CONSUMER Chris Rowe, 26, is a glazier from Neath near Swansea The packaging is in the style of most Penfold ...
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Revamped Kaliber aims for older men
The non alcoholic lager market is a shadow of its former self but Guinness still believes it can make money out of it. Such is its faith that it is spending £2m supporting Kaliber this year. This includes a £1m TV campaign which is planned to go...
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First impressions: Bertolli Olive Oil
Unilever Bestfoods wants consumers to regard its Bertolli olive oils like wine. Our guinea pigs try the Jilly Goolden approach. Teacher Tina Garnham and engineer Riccardo Meldoles live in Hove, East Sussex My partner does most of the cooking at...
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Sainsbury tests price elasticity with a premium wine box sel
Tim Palmer The most expensive wine box in the business is being launched by Sainsbury. It believes there is a new breed of wine box consumer which is prepared to pay a high price for top quality wine in bulk. The multiple is bringing out a £20...
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Brandwatch profile: spirits
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Cinema Radio Outdoor TV Total 30,961 ...
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Bringmywine.com sustainable'
Following its offline launch in December, bringmywine.com launched its online wine e-tail site this week. Wine director Kim Tidy said: "Our extensive market research showed the market for fine wine is increasing year on year and there is a customer...
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Mateus focus
First Drinks Brands is planning to bring its marketing expertise to bear on the Portuguese wine Mateus Rosé. New marketing director John Grieveson believes that it will be able to make Mateus more relevant to a younger audience. Since 1996 the...
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Drinks: Allied Domecq in tussle for Montana
Allied Domecq will find out next month whether it has any chance of getting its hands on top New Zealand winemaker Montana, which was snatched from its clutches in February by Australian brewer Lion Nathan. Montana is New Zealand's largest wine...
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Harp goes to Castle Eden
The latest resting place for Harp lager is set to be Castle Eden. This is the result of the restructure plan unveiled for Wolverhampton and Dudley. The Midlands regional giant which has been the subject of takeover rumours for a year has decided...
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Tasting panel: Prahova Valley Pinot Noir
From Halewood, first premium branded wine from Romania. Abv: 12.5% Price: £3.99 TARGET CONSUMER Steve Lampert, 32, is a manager at a data processing centre and lives in south east London This has a rather bog standard label. There's nothing...
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The art of Marc Xero
International Wine Services is running a promotion based on contemporary art for its wine brand Marc Xero. The promotion in conjunction with The Art Fund includes consumer competitions to win art weekends in London and subscriptions to The Art...
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Blue Nun sheds her old habit to display a fruity, New World
Distributors and brand strategists behind Blue Nun are praying for a turnaround in image and sales as the retro wine brand embarks on a global marketing drive. UK distributor Ehrmanns and brand owner Langguth Wines & Spirits have increased Blue...