Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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NewsAldi and Lidl should face same rules as rivals, CMA decides
The provisional decision has been delivered alongside a new call for views
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NewsAldi offers grants up to £3,000 to sports clubs in England and Wales
The discounter is extending a scheme that has already awarded more than £500,000 to over 650 grassroots sports clubs in Scotland over 10 years
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NewsAldi and Lidl nearly equal in race for UK space, data shows
The figures represent Lidl’s preference for slightly larger stores, as well as it creeping up on Aldi in store numbers
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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Comment & OpinionLidl’s scan & shop system works perfectly… I can’t believe it!
This is a discounter, with tighter margins to protect than Tesco, Sainsbury’s or Waitrose – and that’s what makes the experience so incongruous
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NewsAldi wins four-year battle with Lidl over Horncastle store
Both had submitted bids to open stores in Horncastle, but planners decided two discount supermarkets would be too harmful to the town centre
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NewsIceland boss urges CMA to get on with decision over Aldi and Lidl
The CMA was due to publish a decision on whether Aldi and Lidl should have to follow land competition rules in July
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NewsAldi makes new round of price cuts worth £100m
The latest round takes Aldi’s total investment in cutting prices so far this year to £300m across more than 1,000 products, according to the discounter
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Comment & OpinionIs Lidl’s Little Moons ‘dupe’ a sign the game has changed?
If Lidl’s version is a dupe, it is one that appears to have adopted relatively little in the way of packaging design cues from Little Moons
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NewsAldi reveals list of ‘priority locations’ for new stores
The list runs to 160 locations across the UK
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsAldi average prices fall as rivals’ increase, data shows
Unit prices at Aldi have dropped steadily since quarter four of 2025, while those of each of the other five – Tesco, Sainsbury’s, Asda, Lidl and Morrisons – have dipped and then risen again in 2026
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NewsAldi to recruit more than 450 entry-level store assistants
Successful applicants will earn £13.50 per hour nationally and £14.88 within the M25
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NewsFDF fibre campaign reports vast improvement in servings
The FDF today revealed its Action on Fibre campaign had seen big improvements in fibre across products such as bread, yoghurts and snacks
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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News10 Aldi shoppers to win free five-minute trolley dash
The ‘Supermarket Sweep’ competition has already raised over £60,000 in Scotland and Aldi has now brought it to England and Wales
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NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
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NewsAldi leads strawberry price cuts as promotions ramp up
Aldi has triggered a wave of strawberry price cuts across UK supermarkets, with rivals quickly matching its budget-tier reductions
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NewsAldi bakery volumes allow Manchester supplier Sheldon’s to plan new factory
Family-owned bakery Sheldon’s said it had more than doubled its volume of supplies to Aldi over the past decade
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Comment & OpinionAldi’s £50 giveaway won’t help sales, but it shows what’s going wrong
Without a loyalty scheme, Aldi lacks a way to connect with customers directly