Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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Comment & OpinionDoes the government’s babymilk action plan go far enough?
Retailers were quick to back Starmer’s announcement, but some health and early stage nutrition experts are arguing the government’s plans don’t go far enough
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NewsAldi launches festive food bank appeal
The discounter has published a list of the most needed items
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NewsSupermarket loyalty discounts allowed on babymilk under government plan
Ministers will accept recommendations made by the CMA in February
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NewsAldi’s extends baby formula price freeze after government announces new measures
Supermarkets will also get updated guidance confirming they can offer loyalty scheme discounts
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NewsAldi reveals value Christmas feast for eight
Aldi has matched Lidl blow for blow, with both now promising a festive feast for eight for £11.85, or £1.48 a head
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NewsAldi to donate 2,500 Christmas meals to Community Shop
Aldi will provide Christmas lunches at Community Shops across the UK from Tuesday 16 December to Thursday 18 December
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NewsAldi appoints new national buying MD
Will Barstow has replaced Stephen Eivers, who had been at Aldi since 1997 and its national buying MD for about a year
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NewsAldi recalls Christmas chocolates which may contain peanuts
The retailer has been advised to contact the relevant allergy support organisations
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NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
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NewsAldi to sell Christmas veg for 8p in ‘Super Six’ deal
The festive 8p range will be Aldi’s weekly promotional ‘Super Six’ fruit & veg lines from 18 December
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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Comment & OpinionSupermarkets and the NFU are united in calling for family farm tax u-turn
There is still time for the government to act at the budget, says NFU president Tom Bradshaw
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NewsAldi forecasts bumper year for British apple sales after successful harvest
Aldi has sold around 30,000 tonnes of British apples over the past year, equivalent to one in five of all apples sold in the UK
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NewsAsda marketing boss Adam Zavalis to leave after two years
Zavalis’ exit is the latest shakeup to Asda’s new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan
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NewsLidl and Aldi lead the way with British fruit sales
The latest data from British Berry Growers and British Apples & Pears showing retailer sales of British produce has underscored consumer demand for home-grown fruit, they said
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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NewsAldi launches ‘colleague shops’ in its warehouses to tackle food waste
The shops in Aldi’s 11 UK regional distribution centres will allow staff to buy food that is still safe to eat but can no longer be sold in stores
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NewsAldi introduces new logo to signpost healthier choices
Aldi’s Live Healthy logo launch comes after Lidl introduced a Live Well label in August