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cakes & biscuits lead image

10 Things You Need To Know About... Cakes & Biscuits

View all chapters

For our latest digital feature we’ve lifted the lid on the cakes & biscuits market. Sales are rising nicely for some, while others are crumbling. To find out more grab a cuppa and dive in here…

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    Bourbons and Custard Creams

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    Infographic: Which retailer has the biggest slice of cake?

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Analysis & Features

Help your elf: Our top picks of Christmas cakes & biscuits

By Amy North2016-11-30T11:27:00+00:00

  • Previous
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Burton’s Turkey ‘n’ Chips

Following in the footsteps of the successful Fish ‘n’ Chips, Burton’s has expanded its range with a festive variant. The Turkey ‘n’ Chips caddy is great for sharing, making it ideal festive get-togethers.

Sainsbury’s Free From Christmas Cake

Tapping the demand for decadent yet free-from Christmas treats, Sainsbury’s has launched an Iced Rich Fruit Cake with no nuts, dairy, wheat, gluten or booze in it. It’s the centrepiece of an impressive free-from festive selection.

McVitie’s Digestive Coconut Teacakes

Following the launch of McVitie’s Digestive Teacakes earlier this year, the brand has launched a coconut snow-kissed variant. These individually wrapped teacakes combine a base of digestive biscuit with soft marshmallow, encased in milk chocolate topped with coconut.

Mr Kipling Frosty Fancies

These Frosted Fancies put a festive spin on a Mr Kipling classic. The individual cakes are frosted with white icing and packaged in a winter-themed box for something a bit more special.

Waitrose Red Velvet Tree Trunk

Waitrose has launched this Red Velvet Tree Trunk Cake as part of its coveted Christmas range. The cake is guaranteed to add a wow factor to any Christmas dinner with its four layers of deep red sponge topped and filled with Belgian chocolate buttercream.

McVitie’s Snowglobe Shortbread Tin

Shortbread was a winner for McVitie’s at Christmas 2015. So much so it’s created an eyecatching Snowglobe Tin full of crumbly Scottish shortbread for this Yuletide season. The tin is decorated with a traditional scene complete with shakeable snow.

M&S Present Cake

Unwrap something extra special this Christmas with M&S’ The Collection Belgian Chocolate & Salted Caramel Present Cake. This indulgent centrepiece is a layered cake filled with salted caramel and buttercream surrounded by chocolate.

Jacob’s Festive Snack Bites

Pigs in Blankets – the ultimate Christmas side dish – is now available as part of the Jacob’s Snack Bites savoury biscuits range. The seasonal-shaped snacks are served up in a caddy perfect for sharing.

Lidl Gingerbread House

The gingerbread house is a Christmas classic, but not the easiest thing to make. Taking the hassle out of Christmas, Lidl is offering customers a pre-built beautifully iced Gingerbread House, complete with friendly snowman.

Matthew Walker Plum & Port Pudding

A Christmas pudding with bling – that’s what Matthew Walker’s grown up Golden Mulled Plum & Port Christmas Pudding offers. It’s flavoured with a good glug of Thatchers cider and a plum & ruby port sauce and has an edible gold finish.

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One of our 10 Things You Need To Know About… Cakes & Biscuits

Previous article: Amaze-ing! Small treats mean big sales for Cadbury

Next article: A convenient opportunity: Brands eye growth in c-stores

 

  • No comments

10 Things You Need To Know About... Cakes & Biscuits

cakes & biscuits lead image

For our latest digital feature we’ve lifted the lid on the cakes & biscuits market. Sales are rising nicely for some, while others are crumbling. To find out more grab a cuppa and dive in here…

  • 1
    cakes & biscuits lead image

    10 Things You Need To Know About... Cakes & Biscuits

  • 2
    Oreo

    Revealed: Biscuits' best performing brands

  • 3
    Malaysia: Pizza Flavoured Crackers

    Health dominates our cakes & biscuits global NPD picks

  • 4
    Alex Bristow Spar buyer

    Buyers: Promotions 'stripping' profitability out of biscuits

  • 5
    cadbury amaze bites

    Amaze-ing! Small treats mean big sales for Cadbury

  • Sainsbury’s Free From Christmas Cake Currently reading

    Help your elf: Our top picks of Christmas cakes & biscuits

  • 7
    Mr Kipling

    A convenient opportunity: Brands eye growth in c-stores

  • 8
    Bourbons and Custard Creams

    Oh crumbs! £26m wiped off everyday biscuit sales

  • 9
    chocolate cake

    Infographic: Which retailer has the biggest slice of cake?

  • 10
    mcVities Nibbles

    Revealed: The hottest biscuit launches of 2016

  • 11
    Mrs Crimbles

    How is free from playing out in cakes & biscuits?

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