By Rachel Graham2026-05-14T11:02:00
Shopping more often, buying bigger and trying new products: supermarkets and shoppers are in for a busy time during this summer’s World Cup
Some 67% of households plan to watch World Cup games, and among those football fans, almost 80% are intending to view at home or with family and friends, according to a new report by cashback app Shopmium.
Transforming their living rooms into stadiums or pubs, and their kitchens into concession stands, will be a win for the supermarkets set to pick up the lion’s share of additional spend from the occasion, as more than 40% of households overall are anticipating a spike in their grocery bill during the tournament as they pick up more items.
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