In order to maintain interest in its VK Vodka Kick range GBL has added an apple version. The brand made its name in the on-trade but has been picked up by the major players in the take home market. It is listed by Safeway and Somerfield and is on test at Tesco. Managing director Steve Perez said: "We found apple is a popular flavour among our consumers so we decided to launch our own version. "It is important in this market to constantly update and change." {{DRINKS }}

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