Archers Aqua has been voted the world's best alcoholic beverage launch of the last two years by an international panel of journalists from 24 grocery titles worldwide. The PPS made by Guinness UDV won one of the Sial d'Or product awards, and now goes into a secret ballot for the "best of the best" award which will be announced at the biennial Sial International Food Products Exhibition in Paris in October. Guinness has sold more than three million cases of Archers Aqua since it was launched last year and the company is backing the fruit flavoured range with a £17m spend. l For full details of the awards turn to p36 {{NEWS }}

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