Asda has outlined plans to source an extra £30m of fresh produce from Africa over the next five years.
The supermarket will source 20% more flowers from Kenya by the end of the year and will also buy more bananas, citrus, mangoes and avocados from South Africa, Kenya, Cameroon, Ivory Coast, Ghana and Burkina Faso.
Asda chief executive Andy Bond made the pledge at this week's Africa Millennium Goals Summit.
"As a major retailer we can help address poverty in Africa through the procurement of more goods," said Bond. "We are integrating Africa more and more into our business plans in order to increase trade with the continent.
"This in turn will provide much-needed jobs and opportunities for thousands of people across the continent," he added.
The eight Millennium Development Goals range from halving extreme poverty to halting the spread of HIV/Aids and providing universal primary education by 2015.
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