By Vince Bamford2011-11-10T00:00:00
Asda has begun baking, slicing and packaging its Chosen By You own-label bread in store. Following a trial in 25 stores that saw a 30% increase in sales of Chosen By You loaves over a 12-week period, the retailer is now rolling the scheme out across its estate.
Already have an account? Sign in here
Already have an account? Sign in here
You’ve used up your article allowance