The packaging reminded consumers of a wine…
Lidl secured a gold award for its Lovilio Parmigiano Reggiano.
Great-looking, this £1.70 400g loaf didn’t disappoint when it came to taste.
It was love at first sight for many consumers…
The “classy” resealable packaging on these nuts made a great first impression.
These 400g sausages were a hit with consumers.
Consumers felt the home-made appearance of this steak pie would attract shoppers in store.
A particular hit with our 18 to 34-year-old consumer testers…
Colourful and lively packaging drew many consumers to this muesli.
Consumers liked the thin crust and moreish taste of this 400g quiche.
Another win for Tesco’s Finest fish…
Consumers felt the packaging let this 500g dessert down a little…
“A class above,” said our expert judges of this 260g panna cotta twin-pack.
This 160g jar of cornichons (rsp: 99p) went down particularly well with consumers.
This 260g pack of crumpet fingers (rsp: £1) was “an exciting twist”.
It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder.
This £3.50 120g platter made a great first impression.
The packaging did a good job selling these steaks as premium products…
About six in 10 consumers were likely to buy before trying…
A whopping 81% of consumers said they would probably or definitely buy this chicken.
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