Baylis & Harding has developed a body care range based on British wildflower plants.
The Great Body Collection, which rolls into Waitrose from 24 April, comprises a polish, wash, lotion, firming cream and mist (rsp: £6).
The products contained vitamins and extracts such as walnut shell exfoliant, vitamin B3 and elderflower extracts to help brighten, condition, firm or refresh skin in a “natural way”, said the company.
The collection was suitable for all skin types and had been designed to offer “a luxury range at an affordable price point”, it added.
Baylis & Harding is supporting the range with a social media push and in-store activity.