Nicole Scherzinger is a dream come true for Müller. Gorgeous, world famous and adored by a wide demographic, she combines old-school Hollywood glamour with the common touch. Sigh.

Where was I? Oh yes, the ad. Müller is plugging Bliss Corner, its new Greek-style yoghurt. Naturally, Nicole’s trying it out in a picturesque Greek ruin. And, she tells us, the combination of the whipped yog and a strawberry corner is “so creamy it’s sheer bliss.”

Down-to-earth Nicole is happy to goof about (another strength), so instead of the ad ending there, she swoons against an Ionic column, which topples, triggering a history-destroying domino effect. But it’s hard to stay mad at Nicole, perfect even with a blob of yoghurt on her nose. Sigh.