Alexander Armstrong and Ben Miller’s linguistically ‘street’ wartime pilots return to the front line for Spitfire Ale’s new campaign.
Still popular despite a three-year screen absence, they’re a perfect match and, green-screened into WWII archive footage, the duo have wisely been allowed to focus on the comedy. Instead of talking about Spitfire, they clutch pints and discuss whether they’re going to “pull” at a tea dance. “Fo sho,” asserts a nonchalant Armstrong. “I is looking hench.”
Other ads in the series are just as amusing and quotable (“I is off war today - got a verruca”), and the poster push is funny, too. It’s the best booze campaign since Armstrong’s ‘Pimm’s O’Clock’ spots of a decade ago.