Premium drinks company Bottlegreen is targeting the mainstream cordial market with “revolutionary” squeezy bottles of triple strength squashes.
Best known for its premium cordials and sparkling drinks, Bottlegreen is launching its Squeezy Squash range to appeal to kids and at a price point to open the brand up to a new raft of customers.
The PET bottles (rsp: £1.79 for 430ml) contain all-natural squash in child-friendly orange, apple, and blackcurrant & apple flavours. It is ”more viscous” than normal squash and would appeal to mums keen to minimise mess and practice portion control, said Simon Speers, Bottlegreen MD.
“The majority of families with kids don’t like using glass bottles for squash, so if we were ever going to appeal more widely to Middle Britain we had to move out of glass bottles,” he said.
Speers said he hoped to trade the squash category up, while opening Bottlegreen to a wider market. The company’s value rose 17.7% to £8.8m over the past year [Nielsen MAT 9 Jan].
Acid Test: Bottlegreen Red Grape (9 January 2010)
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