Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Radio Outdoor TV Total 3,627 1,104 94 0 2,428 1 SMA Progress Milk 2,259 214 82 0 1,963 2 C&G Follow On Milk 466 0.1 0 0 465 3 C&G Step Up Baby Milk 262 262 0 0 0 4 C&G Babymeals 142 142 0 0 0 5 C&G Omneo Comfort Milk 122 122 0 0 0 6 Baby Organix range 110 110 0 0 0 7 Sainsbury Organic range 96 96 0 0 0 8 Farley's Follow On Milk 56 56 0 0 0 9 C&G Olvarit range 34 34 0 0 0 10 C&G product range 29 29 0 0 0 11 Milupa For Follow On Milk 18 18 0 0 0 12 Hipp range 12 0 12 0 0 13 Milupa range 9 9 0 0 0 14 Farley's & Heinz range 6 6 0 0 0 15 Bickiepegs teething biscuits 6 6 0 0 0 Top baby food advertisers £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 3,666 3,133 1 Wyeth Nutrition 2,263 1,667 2 Cow & Gate 1,084 972 3 Baby Organix Babyfoods 110 59 4 Sainsbury 96 0 5 Heinz 86 324 6 Hipp Nutrition UK 12 2 7 Boots 9 109 8 Bickiepegs 6 0 All baby food advertising by media £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 3,667 3,133 1 Press 1,142 1,401 2 Radio 94 19 3 Outdoor 3 0 4 TV 2,428 1,715 Baby products advertising top media £k Apr '00 - Mar '01 Apr '99 - Mar '00 Total 1,212 1,378 TV - ITV Central 471 423 TV - ITV Meridian (All Areas) 163 93 TV - ITV Granada 153 189 TV - ITV Carlton 153 523 Press - Mail on Sunday You magazine 141 18 TV - ITV Yorkshire 131 132 Press - Mother & Baby 128 192 TV - C4 London 119 45 TV - C4 Midlands 115 34 TV - C4 North West 100 45 TV - C4 Yorkshire 98 49 Source for all tables and data: AC Nielsen MMS My favourite baby product ad Lisa Riley, reporter for The Grocer - and new mum Pampers' new Baby with Total Care ad "Apparently there are all sorts of restrictions on advertising baby food and drink, so I've extended my range of options by including baby products. Anyway, anything with babies in it is bound to be telegenic. I like the straightforward, straight-talking tone of this ad ­ they talk about poo rather than use euphemisms. (There's no point in pretending that doesn't exist when you have a baby!) I read last week that there have been a few complaints about it but I expect they're all from Disgusted of Tunbridge Wells." {{MARKETING - P&P }}

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