Own label 2015, bakery, Aldi malted bloomer

Bread - Packaged

Aldi Malted Bloomer


Consumers thought this bread was attractively packaged, had “rustic appeal”, and at 99p for 800g was great value for money. They also rated its freshness and flavour and our expert judges agreed, praising both its taste and texture. Almost three quarters of consumers said they would buy this loaf at least fortnightly.

Silver winner:

Lidl Soft Wholemeal Thick Sliced Loaf