All Britain’s Biggest Brands articles – Page 3
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RankingsMasters of branding: the rise of the masterbrand strategy
Coca Cola and Heinz are among the big names pushing ahead with a strong masterbrand approach. Is this a surefire way to succeed?
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RankingsWhat is a brand?
When does a product become a brand in its own right? And what happens when it is a variant of a larger brand?
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Rankings95 (97) Dr Oetker
Fresh from a strong 2017, Dr Oetker is hoping to capitalise on the plant-based trend this year
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Rankings98 (93) Regina
Regina lost just shy of £3m, shifting 1.9% fewer units as shoppers defected to own label
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Rankings93 (95) Ferrero
Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift
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Rankings94 (92) Old El Paso
That BBC Good Food crowned Mexican Britain’s favourite cuisine of 2017 makes Old El Paso’s decline look like a bit of a let-down
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Rankings89 (90) Pot Noodle
Strong NPD kept Pot Noodle simmering in a year that saw rival Batchelor’s (63) move into convenience pots
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Rankings92 (88) Kettle
Kettle’s 2.5% loss and 0.4% dip in volume suggest it can no longer take UK growth for granted
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Rankings87 (86) Ginsters
Britain’s top pastry brand has sold an extra 3.2 million (4.1%) units in the past year
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Rankings96 (85) Weight Watchers
The pounds continue to fall off Weight Watchers, which shed a further £12.1m in 2017
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Rankings82 (93) Thorntons
The chocolate brand has clambered back into growth. Not only is value on the up but volumes have climbed 6.1%
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Rankings8 (8) Purina
The performance of Britain’s biggest petfood player encapsulates the petcare market right now
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