All Britain’s Biggest Brands articles – Page 3
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NewsFever-Tree beats Coca-Cola and Walkers on sales growth
The premium mixers behemoth has added a massive £42m (121.5%) to its value
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RankingsMasters of branding: the rise of the masterbrand strategy
Coca Cola and Heinz are among the big names pushing ahead with a strong masterbrand approach. Is this a surefire way to succeed?
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RankingsWhat is a brand?
When does a product become a brand in its own right? And what happens when it is a variant of a larger brand?
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Rankings1 (1) Cadbury
Inflation has been a major driver of growth for Britain’s biggest grocery brand
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Rankings100 (113) Celebrations
OK, so Cadbury’s chocolate growth is more than three times the size of Celebrations’, but there’s still plenty to cheer
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Rankings102 (111) Dr Pepper
With the sugar levy looming, there are no prizes for guessing what’s driving Dr Pepper’s growth
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Rankings12 (11) McVitie's
Another example of inflation-related gain, McVitie’s average prices are up by 1.5%
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Rankings114 (122) Slimming World
Iceland’s upstart Slimming World is going from strength to strength
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Rankings120 (130) Pilgrims Choice
Pilgrims Choice proved a worthy challenger with solid volume and value growth
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Rankings131 (136) Sheba
Sheba is, on the face of it, ticking along nicely at the luxury end of the market
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Rankings135 (159) Tate & Lyle
Sugar may be public health enemy number one, but thankfully for Tate & Lyle Brits are still in love with baking





