You can almost hear the sighs of relief from Britvic HQ
Last year’s ranking: 12
Sales: £475.5m (+5.7%)
You can almost hear the sighs of relief from Britvic HQ. Despite making global headlines last year with an ill-fated (and short-lived) ‘riot’ ad starring Kendall Jenner, Pepsi Cola’s sales are up a cool £25.4m. That’s the sixth biggest gain in the top 100.
The brand’s success was buoyed by a stellar performance from its sugar-free Pepsi Max range, to which it added a new Ginger flavour last year. Proof there are other ways to shoppers’ hearts (and wallets) than dodgy ads. That being said, Pepsi’s return to the small screen at Christmas was a distinctly safer affair, featuring surfers, neon lights, beaches and bonfires, soundtracked by a naff rock version of ‘Jingle Bells’. And not a reality TV star in sight…
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