All Butters & spreads articles – Page 10


    Tesco undercuts Flora with Kerry lookalike


    Kerry Foods is going head-to-head with Unilever with a new functional spreads brand that echoes the look and feel of Flora. Exclusive to Tesco, Smart Health is available in two variants - standard and light - and comes in 500g tubs, with...


    Flora to shift focus from health to family appeal


    Unilever is gearing up for a major revamp of its Flora spreads portfolio in the new year. The company plans to move away from the health focus that has characterised much marketing and communication for Flora in recent times and return...

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    Ad of the Week: All Rhodes lead to London for Flora's flawed fauna


    There's a danger for any company touting its socially responsible cuddliness that more or less anything it does will come off as a cynical PR stunt rather than altruistic act of ethical enterprise. After all, companies exist to make cash -...

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    Lurpak push widens lead over Flora to £32m


    Lurpak is targeting £250m in sales by 2010 as it widened its lead over Flora in the butter and spreads aisle from £6m to £32m.The Arla butter brand, which last year knocked Flora off the top spot for the first time in 20 years, plans to...

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    Unilever puts cooking to the fore with Flora


    Flora is hoping to revive the fortunes of its margarine spreads with a £9m campaign to target kids and parents through a school educational drive.Cooking with Schools will see Flora reduce the focus on functionality and return to its...

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    Flora drives Pro-activ sales with £15m push


    Flora is putting £15m behind its Pro-activ brand in an attempt to reverse a 12% sales slump and overtake rival Benecol in the mini cholesterol-lowering drinks market. On 1 February, it is launching its biggest health-focused campaign to...

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    Flora to end marathon link


    The race is on to find a new sponsor for the London Marathon after Flora said it was to end its 14-year association with the event.Brand owner Unilever will remain sponsor for two years, then w ill re-focus on communicating the...

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    ASA upholds claim Flora ad misleading


    Unilever has been rapped by the Advertising Standards Authority over a misleading health-related claim in an ad for Flora Pro-Activ. The ASA said the claim that 'three out of four doctors would recommend Flora Pro-Activ mini drink'...

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    Flora loses crown to Lurpak butter


    Lurpak has knocked Flora off the top spot in the butter and spreads category after an almost 20-year reign, signalling a switch in consumer demand for natural rather than manufactured fats. The Arla-owned brand clocked up sales of...

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    Flora and Anchor spread offers across multiples


    Featured space promotions for the butters and spreads sub-category last weekend were totally dominated by two main brands. Flora accounted for a whopping 67% of offers with its Flora pro-activ spread range available in Tesco, using the...

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    Flora products active on promotional front


    Healthy ingredients and added value products continued to be a consistent theme on the featured space promotional shelves for the week ending 2 October. Flora's Pro-activ yoghurt drinks and spreads have shown consistent activity and...

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    Unilever rapped for Flora ads


    The Advertising Standards Authority has ruled that claims made in Unilever's advertisements for its Flora pro-activ margarine are misleading.The ASA received a complaint for a press ad for the product that said: “A spread that not only...

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    Lulu shouts about Flora


    Scottish crooner Lulu will sing the praises of Flora Pro-activ in a £3.5m TV and marketing campaign for the dairy brand.The reality TV-style ads break nationwide on July 1 and feature Lulu following a healthy diet challenge, which includes...

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    Flora takes heart from Omega oils


    Unilever UK Foods is spreading the word that its Flora brand contains healthy fats that are good for the heart through a packaging makeover and a new family fun run initiative.New vibrant coloured packaging is being introduced across the whole...

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    Flora pro.activ gets into milk drink and yogurt


    Unilever Bestfoods is extending its Flora pro.activ range with a new milk drink plus a yogurt. UB said that Flora pro.activ yogurt and milk drink – like its pro.activ spread – contain plant sterols which, when used with a healthy diet and...

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    Flora gets Pro-activ in Benecol territory


    Cholesterol-busting spreads brand Flora Pro-activ has laid down the gauntlet to rival Benecol by throwing yogurts and milk into its mix.Rolling out to chillers from mid-March, the yogurts will come in an assorted multipack of four and an all...

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    Rebranded as Flora Diet


    Unilever Bestfoods is spreading its Flora umbrella over very low fat spread Delight Diet which is to be re-branded as Flora Diet. The first stage of re-branding begins next week when Delight Diet packs will sport a label and money-off coupon...