All Butters & spreads articles – Page 12
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NewsUnilever goes for Gold with new Flora butter blend
Unilever is looking to dial up the premium credentials of Flora and entice block butter buyers to the spreads category…
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NewsFlora targets home bakers with its first block
Flora has unveiled its first-ever block format as part of a Unilever drive to better tap the £1.8bn home-baking market…
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NewsASA slaps down Flora Proactiv ads over health claims breaches
Two TV ads for Flora Proactiv have been banned by the Advertising Standards Agency for breaching EU health claims rules.
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NewsUnilever returns to original Flora after revamp flops
Unilever has bowed to consumer pressure and is bringing back the old Flora Original flavour…
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Comment & Opinion
Will 'New Flora' be remembered in the same way as New Coke?
Consumer goods manufacturers know they alter a recipe at their peril…
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NewsKerry Flora lookalike removed from Tesco
Kerry Foods’ copycat rival to Flora, Smart Health, has lost its only listing less than one year after launch, The Grocer can reveal.
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NewsRevamped Flora is blasted for tasting 'like cheap marge'
First it was Twinings Earl Grey tea, then HP Sauce - and now Flora is at the centre of a potentially costly consumer backlash over reformulation.
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News
Unilever unveils cool new blend as Flora focuses on sandwiches
Unilever is reformulating and revamping its Flora portfolio ahead of a new focus on sandwiches.
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NewsFlora pro.activ Buttery gets smaller tubs
Unilever is expanding its line-up of spreads with a new 250g pack of its cholesterol-lowering Flora pro.activ Buttery.
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NewsTesco undercuts Flora with Kerry lookalike
Kerry Foods is going head-to-head with Unilever with a new functional spreads brand that echoes the look and feel of Flora. Exclusive to Tesco, Smart Health is available in two variants - standard and light - and comes in 500g tubs, with...
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NewsFlora to shift focus from health to family appeal
Unilever is gearing up for a major revamp of its Flora spreads portfolio in the new year. The company plans to move away from the health focus that has characterised much marketing and communication for Flora in recent times and return...
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Ad of the Week: All Rhodes lead to London for Flora's flawed fauna
There's a danger for any company touting its socially responsible cuddliness that more or less anything it does will come off as a cynical PR stunt rather than altruistic act of ethical enterprise. After all, companies exist to make cash -...
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News
Lurpak push widens lead over Flora to £32m
Lurpak is targeting £250m in sales by 2010 as it widened its lead over Flora in the butter and spreads aisle from £6m to £32m.The Arla butter brand, which last year knocked Flora off the top spot for the first time in 20 years, plans to...
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News
Unilever puts cooking to the fore with Flora
Flora is hoping to revive the fortunes of its margarine spreads with a £9m campaign to target kids and parents through a school educational drive.Cooking with Schools will see Flora reduce the focus on functionality and return to its...
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Flora drives Pro-activ sales with £15m push
Flora is putting £15m behind its Pro-activ brand in an attempt to reverse a 12% sales slump and overtake rival Benecol in the mini cholesterol-lowering drinks market. On 1 February, it is launching its biggest health-focused campaign to...
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Flora to end marathon link
The race is on to find a new sponsor for the London Marathon after Flora said it was to end its 14-year association with the event.Brand owner Unilever will remain sponsor for two years, then w ill re-focus on communicating the...
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ASA upholds claim Flora ad misleading
Unilever has been rapped by the Advertising Standards Authority over a misleading health-related claim in an ad for Flora Pro-Activ. The ASA said the claim that 'three out of four doctors would recommend Flora Pro-Activ mini drink'...
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News
Flora loses crown to Lurpak butter
Lurpak has knocked Flora off the top spot in the butter and spreads category after an almost 20-year reign, signalling a switch in consumer demand for natural rather than manufactured fats. The Arla-owned brand clocked up sales of...
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News
Flora and Anchor spread offers across multiples
Featured space promotions for the butters and spreads sub-category last weekend were totally dominated by two main brands. Flora accounted for a whopping 67% of offers with its Flora pro-activ spread range available in Tesco, using the...
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News
Flora products active on promotional front
Healthy ingredients and added value products continued to be a consistent theme on the featured space promotional shelves for the week ending 2 October. Flora's Pro-activ yoghurt drinks and spreads have shown consistent activity and...