nicole scherzinger muller advert greek yoghurt

Sales: £202.9m (-5.4%)

Britain’s biggest yoghurt brand has had a tough year, with a backlash against indulgent yoghurts and a shift towards more natural products contributing to a loss of £11.5m. That’s despite the launch of Müller Püd Corner, made with 75% skimmed milk and a side of crunchy toppings, and Nicole Scherzinger entering her third year as poster girl for the brand.

Corner will launch a range of limited-edition flavours next month in preparation for the Rio games in August.