Mighty Marmite offers free egg cups in breakfast promotion

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Marmite Easter

Unilever is launching the Mighty Marmite on-pack promotion to give away superhero-themed egg cups in the run-up to Easter.

Running from 7 March, the marketing push - to encourage shoppers to consider the savoury spread as a breakfast option - will see ‘Marmighty’ emblazoned across the front of 250g jars (rsp: £2.72), along with information about the giveaway and how customers can redeem their free egg cup.

“We’re excited to be launching our superhero Marmighty egg cups and we’re confident these will help us communicate how Marmite, which is rich in B vitamins, is a hearty breakfast spread that is guaranteed to give your breakfast some ‘oomph’,” said assistant brand manager Philippa Atkinson.

“The giveaway is also a great way for us to engage a younger audience and inspire them with new ways to enjoy Marmite during breakfast occasions.”

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