All Cakes & biscuits articles – Page 37
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The Human Angle: Paul Tripp
It is an exciting time at Soreen as we're in the middle of a £6m two-year business transformation. The speed at which the business is growing means we've never been busier.
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Quality Test: White muffins, own label, 4pk
The Waitrose muffin was the weakest of the lot; it was very floury and rather doughy, an effect not helped by its oddly synthetic aftertaste.
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Just chew it: Soreen to rebrand as energy food
Soreen is using a £6m cash injection from Barclays Bank to give itself a "modern and energy food image" and invest in a hi-tech super-bakery to improve service to retail customers.McCambridge Foods is relaunching Soreen with the new...
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Penguins back on TV in WWF link
McVitie's is bringing Penguin back to TV for the first time in seven years to promote a new partnership with WWF. The £1.5m campaign breaks this week and will offer consumers the chance to adopt a penguin.
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Campaign Trail: Mr Kipling’s other half
Does Mr Kipling have exceedingly good taste with ladies? Consumers will be able to find out when his wife appears on TV for the first time.
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Saturday Essay: There’s more to being green than recycling
Partnership with third parties is vital to develop shoppers' growing environmental understanding, says Rik Jacobs
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NewsAcid Test: Jacob's Creek Three Vines (50cl)
Smaller bottle equals smaller hangover (and lower price). But is the wine any good?
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Gonzo beer exclusive to Tesco stores
US brewer Flying Dog has won listings in Tesco for two of its beers.The Maryland-based brewer's 5.5% abv Classic Pale Ale and 7.8% Gonzo Imperial Porter a dark beer with a rich, malty body are being shipped into 169 Tesco stores this...
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McVitie’s gets Disney tie-up for Christmas
United Biscuits is introducing Disney-branded biscuits to its McVitie's portfolio for the festive season.Disney McVitie's Cookies & Cream (rsp: £5.49 for 300g) hits shelves later this month alongside a new Classic Collection 600g tin...
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NewsMr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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United Biscuits gets healthy with brand reformulation drive
United Biscuits has slashed the fat levels across brands such as Go Ahead! Jacob's Cream Crackers and Wheat Crunchies to boost sales among health-conscious consumers.The manufacturer made the changes this week as part of a drive to make its...
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Burton's bites into on-the-go
Burton's Foods is launching bite-sized versions of Cadbury Fingers, Maryland and Jammie Dodgers.From this week, the biscuit brands will be available in 125g pouch packs called Snack Bites (rsp: £1.59). The format would meet a "growing need...
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Golden syrup added to the Maryland mix
Burton's Foods is relaunching its Maryland cookie brand with a new recipe, updated packaging and a £2.5m ad campaign.Consumer demand for "more interesting alternatives to everyday biscuits" prompted the company to replace sugar syrup with...
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Mr Kipling in strawberry summer push
Mr Kipling is gearing up for summer by adding new strawberry-flavoured cakes to its French Fancies and Slices ranges.The Strawberry Slices and Strawberry French Fancies contain pieces and extract of real strawberries and will be available...
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NewsEditor's Comment: Pringles are no more cakes than Mr Kipling French Fancies are crisps
So the Pringle is a crisp after all. And not a cake, as the P&G's lawyers had argued (see p5). Quite right, too, I say. Pringles can be described as many things - a tasty snack, a clever gimmick, an early example of premiumisation, a party...
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Pernod Ricard turns up premium appeal on core wine ranges
Pernod Ricard has added a raft of new wines to its core brands in an attempt to add value to stagnant sales.With price points in excess of £5, Pernod expected the new additions to the Jacob's Creek, Campo Viej0 and Montana ranges to...
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Other Movers 9/5/09
Annabelle Kuhn is the new head of marketing for Champagne at Pernod Ricard UK. She was previously head of marketing for wines, where she oversaw the UK launch of the Jacob's Creek partnership with 20th Century Fox for the film Australia, Montana's...
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Other Movers 2/5/09
Last week we incorrectly named McCambridge's executive chairman as David Coppel CBE. He is, of course, Andrew Coppel CBE. Also George Walsh should have been described as MD of the company's own-label arm and Paul Tripp as MD of Soreen.