All Cakes & biscuits articles – Page 42
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NewsMr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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United Biscuits gets healthy with brand reformulation drive
United Biscuits has slashed the fat levels across brands such as Go Ahead! Jacob's Cream Crackers and Wheat Crunchies to boost sales among health-conscious consumers.The manufacturer made the changes this week as part of a drive to make its...
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Burton's bites into on-the-go
Burton's Foods is launching bite-sized versions of Cadbury Fingers, Maryland and Jammie Dodgers.From this week, the biscuit brands will be available in 125g pouch packs called Snack Bites (rsp: £1.59). The format would meet a "growing need...
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Golden syrup added to the Maryland mix
Burton's Foods is relaunching its Maryland cookie brand with a new recipe, updated packaging and a £2.5m ad campaign.Consumer demand for "more interesting alternatives to everyday biscuits" prompted the company to replace sugar syrup with...
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Pernod Ricard turns up premium appeal on core wine ranges
Pernod Ricard has added a raft of new wines to its core brands in an attempt to add value to stagnant sales.With price points in excess of £5, Pernod expected the new additions to the Jacob's Creek, Campo Viej0 and Montana ranges to...
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NewsEditor's Comment: Pringles are no more cakes than Mr Kipling French Fancies are crisps
So the Pringle is a crisp after all. And not a cake, as the P&G's lawyers had argued (see p5). Quite right, too, I say. Pringles can be described as many things - a tasty snack, a clever gimmick, an early example of premiumisation, a party...
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Mr Kipling in strawberry summer push
Mr Kipling is gearing up for summer by adding new strawberry-flavoured cakes to its French Fancies and Slices ranges.The Strawberry Slices and Strawberry French Fancies contain pieces and extract of real strawberries and will be available...
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Other Movers 9/5/09
Annabelle Kuhn is the new head of marketing for Champagne at Pernod Ricard UK. She was previously head of marketing for wines, where she oversaw the UK launch of the Jacob's Creek partnership with 20th Century Fox for the film Australia, Montana's...
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Other Movers 2/5/09
Last week we incorrectly named McCambridge's executive chairman as David Coppel CBE. He is, of course, Andrew Coppel CBE. Also George Walsh should have been described as MD of the company's own-label arm and Paul Tripp as MD of Soreen.
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Graham replaces Pickup as new United Biscuits sales director
United Biscuits has promoted Paul Graham to sales director following the departure of Dave Pickup to Innocent Drinks. Graham was previously grocery trading director for the McVitie’s and Hula Hoops manufacturer, joining UB from Masterfoods...
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Wilson leaves Kraft to oversee flagship Premier cake brands
Stuart Wilson has joined Premier Foods as director of ambient - sweet, overseeing several flagship brands, including Mr Kipling and Cadbury cakes.
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Mr Kipling could be sold as Premier tackles exceedingly large debt
Hovis maker Premier Foods may be forced to sell off leading brands including Mr Kipling as the manufacturing giant wrestles with its £1.7bn debt burden.
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United Biscuits cuts sat fat but promises 'same great taste'
United Biscuits is planning a £1.5m campaign to highlight the 50% reduction in saturated fat in its McVitie's biscuits, which it announced this week.The TV, press and PR push will launch in the new year, focusing on the message that the...
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Premier ‘will need a strong second half to ease City fear’
Price hikes on some of the most iconic grocery brands on the supermarket shelf helped Premier Foods post a 43.5% sales jump to £1.29bn – but its gigantic debt is worrying investors. Britain’s biggest food manufacturer, which owns Hovis, Mr Kipling...
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Premier posts 43% surge in sales
Premier Foods has announced a surge in sales for the last six months, with the UK’s largest food producer reaping the benefits from a run of major acquisitions. Premier, the company behind brands including Mr Kipling and Batchelors, saw H1 sales climb by 43.5% to £1.29bn, up from last ...
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Penguin picks up benefits of calcium
United Biscuits is hoping more mums will ‘pick up a Penguin’ for their kids following the addition of calcium to the range and the launch of two new lines. Calcium-enriched standard Penguin bars will hit shelves later this year, but two new products...
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Pickup appointed new sales director at UBUK
Former Hovis chief Dave Pickup has been named as the new sales director of McVitie’s and Hula Hoops manufacturer United Biscuits UK. In addition to heading up UBUK’s sales team, providing strategic leadership and driving the sales function of the...
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Mr Kipling becomes exceedingly happy
It’s one of the most famous slogans of all time. But after more than 30 years, Mr Kipling will no longer be credited with making exceedingly good cakes.
The brand has been given a facelift in order to attract 20-something consumers to the… -
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Mr Kipling NPD targets on-the-go treats sector
Premier Foods is dropping Mr Kipling from the cake brand's new ad slogan for the first time in more than 30 years as it launches the biggest piece of NPD for the brand in a decade.The marketing campaign, which kicks off in July, features...