All Cakes & biscuits articles – Page 42
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Mr Kipling in strawberry summer push
Mr Kipling is gearing up for summer by adding new strawberry-flavoured cakes to its French Fancies and Slices ranges.The Strawberry Slices and Strawberry French Fancies contain pieces and extract of real strawberries and will be available...
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Other Movers 9/5/09
Annabelle Kuhn is the new head of marketing for Champagne at Pernod Ricard UK. She was previously head of marketing for wines, where she oversaw the UK launch of the Jacob's Creek partnership with 20th Century Fox for the film Australia, Montana's...
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Other Movers 2/5/09
Last week we incorrectly named McCambridge's executive chairman as David Coppel CBE. He is, of course, Andrew Coppel CBE. Also George Walsh should have been described as MD of the company's own-label arm and Paul Tripp as MD of Soreen.
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Graham replaces Pickup as new United Biscuits sales director
United Biscuits has promoted Paul Graham to sales director following the departure of Dave Pickup to Innocent Drinks. Graham was previously grocery trading director for the McVitie’s and Hula Hoops manufacturer, joining UB from Masterfoods...
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Wilson leaves Kraft to oversee flagship Premier cake brands
Stuart Wilson has joined Premier Foods as director of ambient - sweet, overseeing several flagship brands, including Mr Kipling and Cadbury cakes.
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Mr Kipling could be sold as Premier tackles exceedingly large debt
Hovis maker Premier Foods may be forced to sell off leading brands including Mr Kipling as the manufacturing giant wrestles with its £1.7bn debt burden.
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United Biscuits cuts sat fat but promises 'same great taste'
United Biscuits is planning a £1.5m campaign to highlight the 50% reduction in saturated fat in its McVitie's biscuits, which it announced this week.The TV, press and PR push will launch in the new year, focusing on the message that the...
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Premier ‘will need a strong second half to ease City fear’
Price hikes on some of the most iconic grocery brands on the supermarket shelf helped Premier Foods post a 43.5% sales jump to £1.29bn – but its gigantic debt is worrying investors. Britain’s biggest food manufacturer, which owns Hovis, Mr Kipling...
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Premier posts 43% surge in sales
Premier Foods has announced a surge in sales for the last six months, with the UK’s largest food producer reaping the benefits from a run of major acquisitions. Premier, the company behind brands including Mr Kipling and Batchelors, saw H1 sales climb by 43.5% to £1.29bn, up from last ...
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Penguin picks up benefits of calcium
United Biscuits is hoping more mums will ‘pick up a Penguin’ for their kids following the addition of calcium to the range and the launch of two new lines. Calcium-enriched standard Penguin bars will hit shelves later this year, but two new products...
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Pickup appointed new sales director at UBUK
Former Hovis chief Dave Pickup has been named as the new sales director of McVitie’s and Hula Hoops manufacturer United Biscuits UK. In addition to heading up UBUK’s sales team, providing strategic leadership and driving the sales function of the...
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Mr Kipling becomes exceedingly happy
It’s one of the most famous slogans of all time. But after more than 30 years, Mr Kipling will no longer be credited with making exceedingly good cakes.
The brand has been given a facelift in order to attract 20-something consumers to the… -
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Mr Kipling NPD targets on-the-go treats sector
Premier Foods is dropping Mr Kipling from the cake brand's new ad slogan for the first time in more than 30 years as it launches the biggest piece of NPD for the brand in a decade.The marketing campaign, which kicks off in July, features...
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The Challenge
Premier Foods poses the biggest challenge for any manufacturer operating in the cake category. The company, which owns the Mr Kipling brand, the licence to produce Cadbury-branded cakes and, following its purchase of RHM, 15 of the UK's top 20...
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Burton's iconic brands turned into cereal bars
Burton's Foods is launching two of its leading brands into cereal bars as part of its strategy to grow its share of the better-for-you snack category and double group sales.It has introduced a Jammie Dodgers and a Maryland cereal bar to...
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Tesco Ireland hires Jacobs for marketing
Kenny Jacobs is set to join Tesco Ireland as marketing director.Jacobs, who is currently customer manager for wholesaler Makro, will join the retailer on 1 May.At Makro, Jacobs was second in command to managing director Hannes...
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Ethical route for Penguin
McVitie's Penguin is hoping to give itself an ethical edge by becoming a sponsor of WWF.For 12 weeks, Penguin will carry an on-pack flash highlighting the sponsorship deal, which is aimed at raising children's awareness of conservation...
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Wholesome biscuits turn animated
McVitie's Digestives has returned to the small screen in a new £5m TV campaign to promote the "wholesome qualities" of the wholemeal biscuit. Produced by the team behind Creature Comforts, the ads feature animated ingredients and the...
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Health appeal boosted in £10m revamp at UB
United Biscuits is ploughing more than £10m into major launches including McVitie's Digestives, Go Ahead!, McCoy's, KP and The McVitie's Cake Company brands from January.With health the key focus, UB is introducing Go Ahead! Wholemeal, a...
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Rivals feel the crunch as McVitie's takes charge
McVitie's continued to grab the lion's share of the biscuits/cakes category - leaving everyone in its wake. With a 26 percentage point lead over its closest rival Fox's, ...