All Cakes & biscuits articles – Page 46
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United Biscuits buys Jacob’s stable from Danone
United Biscuits has clinched a deal to buy Jacob’s Biscuit Group from Groupe Danone for an undisclosed sum.The agreement, subject to the approval of the UK and Irish competition authorities, would give UB access to brands such as Jacob’s Cream...
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Potato enters Thai Bites’ make-up
Jacob’s has revealed ambitious plans to double the value of its Thai Bites brand within two years with the launch of its first sub-brand.Thai Bites Fusions – a blend of rice and potato with a crunchier texture and smaller bite – will roll out...
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jacob’s secret
n Jacob’s has begun testing a Club sub-brand, Secret Club Boogie Bars, in the UK.n The new biscuits are sold in France under the LU brand, which, like Jacob’s, is a subsidiary of the Danone...
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RHM closes cake plants
Manor Bakeries is shutting two factories as part of plans to slash operating costs and reduce overcapacity.Sites at Eastleigh, near Southampton, and Moreton, Merseyside, which produce Mr Kipling and Cadbury’s cakes, are due to close by...
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Revival of the famous
Huntley & Palmers biscuits are making a comeback after an absence of more than 10 years.Established in 1822, the company was acquired last year by a group of investors that included Nigel McCrea, formerly marketing director of Jacobs Bakery,...
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Glisten picks up Penguin
Confectionery group Glisten has bought certain assets of Penguin Confectionery of Carlisle from House of York for £428,000.This is Glisten’s third acquisition in six months following its purchase in January of sweet maker F Fravigar and...
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New brand manager makes UK Friends
Rachel Gristwood has moved to Pernod Ricard UK as brand manager for Jacob’s Creek.Gristwood previously worked for Jacob’s Creek in Australia. She is joining as the company renews the wine’s sponsorship of US comedy series Friends, broadcast on...
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Müller looks to McVitie’s corner
Yogurt giant Müller is in talks with biscuit maker McVitie’s after pulling the plug on its manufacturing deal with Kellogg. Müller Corner variants featuring popular cereals Rice Crispies,Coco Pops and Frosties will disappear from chillers at the...
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Friends till the end
Jacob’s Creek has returned to television for the final leg of its sponsorship of the long-running comedy Friends.The series, whose final run started this week on Channel 4 and E4, has sported break bumpers promoting the Aussie giant for the...
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Top Products survey: Alcoholic Drinks
In a year of aggressive pricing and record temperatures, Grolsch roared into the top five beers, Hardys wrested the wine crown from Jacob’s Creek, and Diageo’s efforts delivered for Smirnoff Red and BaileysRecord-breaking...
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Seasonal bun in the oven for TV’s hapless Mr Kipling
Mr Kipling will be back on TV at the end of this month in a seasonal ad for the cake brand’s Mince Pies.The execution, which forms part of a £1m Christmas spend for the brand, is the fifth in a series portraying the veteran icon as a bungling...
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Wallace, Gromit and Jacob’s
Jacob’s has released the first details of how Wallace and Gromit will help push its nine-strong cracker portfolio.The cheese-loving man and dog will front a new £4m campaign in a deal set to run beyond the pair’s feature film in September...
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Jacob’s cracks a deal with Wallace and Gromit
Jacob’s has signed up cheese-loving animated characters Wallace and Gromit as part of a £4m marketing campaign for its crackers.Brand manager Nathan King said the deal represents the largest ever investment in the Jacob’s crackers...
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Jacob’s ladder to the future
MD Mohamed Elsarky is targeting his iconic brand at new consumers and markets says Liz HamsonIt’s really bad,” sighed a young friend the other day as she bemoaned the empty shelves at her local supermarket. “You couldn’t even get...
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Marketing shake-up at UB UK
UB UK has announced more changes to its senior marketing team following the news that McVitie’s UK md Colin Hutchison and sales director Martin Perkin were leaving.McVitie’s commercial director Gary Biggs will leave the business at the end...
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McVitie’s MD bows out
Colin Hutchison, MD of McVitie’s UK, will leave United Biscuits at the end of the year after a restructure of its senior management.McVitie’s UK sales director Martin Perkin has already left the company, having refused the offer of another...
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HOW IS ONE OF LAST YEAR’S TOP LAUNCHES FARING
HOW IS ONE OF LAST YEAR’S TOP LAUNCHES FARINGFresh Face.McVitie’s is revamping its Go Ahead! low-calorie cake and biscuit brand with new packaging and products.The £3.5m move is aimed at improving the brand’s fortunes which...
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Impulse appeal
McVitie’s is continuing its push to get its brands into the snacking arena by putting its successful Jaffa Cakes brand into impulse bags.Available from next month, the company hopes that the new block bottomed 125g bag format (rsp: 79p) will...
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Cracking into shared snacks
Jacob’s has earmarked a £5m marketing budget for its new cracker range JacoBites over the next 18 months.The baked snacks, which come in Tempting Tandoori, Passionately Pizza and Blazing BBQ flavours, are aimed at the burgeoning shared...
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Big name appeal
Tate & Lyle's Golden Syrup and Black Treacle, two of the UK's oldest surviving brands, have made their way onto the biscuit fixture courtesy of McVitie's. The baked sweet goods specialist has added Golden Syrup and Black Treacle Creams to its...