All Cakes & biscuits articles – Page 46
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Müller looks to McVitie’s corner
Yogurt giant Müller is in talks with biscuit maker McVitie’s after pulling the plug on its manufacturing deal with Kellogg. Müller Corner variants featuring popular cereals Rice Crispies,Coco Pops and Frosties will disappear from chillers at the...
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Friends till the end
Jacob’s Creek has returned to television for the final leg of its sponsorship of the long-running comedy Friends.The series, whose final run started this week on Channel 4 and E4, has sported break bumpers promoting the Aussie giant for the...
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Top Products survey: Alcoholic Drinks
In a year of aggressive pricing and record temperatures, Grolsch roared into the top five beers, Hardys wrested the wine crown from Jacob’s Creek, and Diageo’s efforts delivered for Smirnoff Red and BaileysRecord-breaking...
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Seasonal bun in the oven for TV’s hapless Mr Kipling
Mr Kipling will be back on TV at the end of this month in a seasonal ad for the cake brand’s Mince Pies.The execution, which forms part of a £1m Christmas spend for the brand, is the fifth in a series portraying the veteran icon as a bungling...
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Wallace, Gromit and Jacob’s
Jacob’s has released the first details of how Wallace and Gromit will help push its nine-strong cracker portfolio.The cheese-loving man and dog will front a new £4m campaign in a deal set to run beyond the pair’s feature film in September...
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Jacob’s cracks a deal with Wallace and Gromit
Jacob’s has signed up cheese-loving animated characters Wallace and Gromit as part of a £4m marketing campaign for its crackers.Brand manager Nathan King said the deal represents the largest ever investment in the Jacob’s crackers...
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Jacob’s ladder to the future
MD Mohamed Elsarky is targeting his iconic brand at new consumers and markets says Liz HamsonIt’s really bad,” sighed a young friend the other day as she bemoaned the empty shelves at her local supermarket. “You couldn’t even get...
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Marketing shake-up at UB UK
UB UK has announced more changes to its senior marketing team following the news that McVitie’s UK md Colin Hutchison and sales director Martin Perkin were leaving.McVitie’s commercial director Gary Biggs will leave the business at the end...
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McVitie’s MD bows out
Colin Hutchison, MD of McVitie’s UK, will leave United Biscuits at the end of the year after a restructure of its senior management.McVitie’s UK sales director Martin Perkin has already left the company, having refused the offer of another...
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HOW IS ONE OF LAST YEAR’S TOP LAUNCHES FARING
HOW IS ONE OF LAST YEAR’S TOP LAUNCHES FARINGFresh Face.McVitie’s is revamping its Go Ahead! low-calorie cake and biscuit brand with new packaging and products.The £3.5m move is aimed at improving the brand’s fortunes which...
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Impulse appeal
McVitie’s is continuing its push to get its brands into the snacking arena by putting its successful Jaffa Cakes brand into impulse bags.Available from next month, the company hopes that the new block bottomed 125g bag format (rsp: 79p) will...
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Cracking into shared snacks
Jacob’s has earmarked a £5m marketing budget for its new cracker range JacoBites over the next 18 months.The baked snacks, which come in Tempting Tandoori, Passionately Pizza and Blazing BBQ flavours, are aimed at the burgeoning shared...
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Big name appeal
Tate & Lyle's Golden Syrup and Black Treacle, two of the UK's oldest surviving brands, have made their way onto the biscuit fixture courtesy of McVitie's. The baked sweet goods specialist has added Golden Syrup and Black Treacle Creams to its...
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Two move in reshuffle
Manor Bakeries, maker of cake brands Mr Kipling, Cadbury and Lyons, has moved two key sales managers after the creation of a three-channel trade structure. The company said the new structure separates grocery, convenience and out of home trade...
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Penguin rolls into cakes
McVitie's veteran biscuit brand Penguin is to spread its wings into the cake category next month with the launch of mini rolls and mini roll bites. The sweet snacks specialist plans to back its new offerings with a £5m marketing campaign that...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
record spend on a:m n McVitie's has lined up £12m, its biggest marketing budget to date, to support its new breakfast snacking range McV a:m. n The range includes single muffins, cereal bars, morning slices, muesli fingers, muffin...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
morning glory n McVitie's has turned its attention to breakfast-on-the-move opportunities with the launch of a snacking range called a:m. n The multi-product collection covers several breakfast-related categories and includes cereal...
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Wrigley’s case gets sticky
US chewing gum maker Wrigley has suffered a setback in its battle to protect the trademark of its Doublemint brand across the European Union.Advocate general Francis Jacobs said that the name Doublemint only described the characteristics of...
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Thai Bites
manufacturer Jacob's Bakery brand Thai Bites agency Euro RSCG budget £4m Another round of the brand's Authentic Thai with a British accent' campaign hit screens this week. A further burst is planned later in the year. Other...
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Cake mix up is a laugh
Former Bucks Fizz star Cheryl Baker is starring in a new Mr Kipling TV campaign in the run up to Red Nose Day 2003. The Comic Relief-inspired treatment for Cherry Bakewells, which breaks on Monday (February 24), highlights the fact that they are...