All Cakes & biscuits articles – Page 48
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Penguin letters take wing
Exclusive Mary Carmichael McVitie's Penguin brand is to follow Chocolate Hob Nobs and Homewheat into mini bags with the launch of Penguin Wing Ding at the end of this month. The new arrivals penguin-shaped mini chocolate biscuits, half-coated...
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McVitie's has added Strawberry Minis to its BN portfolio.
Bernard Matthews is running a spring ad campaign in women's magazines and a year-long campaign in five top slimming titles for its cooked meats range. Crème Tapenade, a blend of soft cheese in Pesto and Green Olive varieties, joins Arla Foods'...
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Munchbites lead new look McVitie's attack on snacks
Mary Carmichael McVitie's is getting a £10m relaunch in United Biscuits' biggest marketing programme yet. Plans include revamped packaging and a new logo, together with new products and ads which aim to take the company from being purely a round,...
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The winners and losers in the wine market in this critical e
The brand showing the best performance was Jacob's Creek from Pernod Ricard which had the top sales and increased its value growth by 20%. The best-seller was also given a big helping hand by the general consumer swing to premium wine. Marketing...
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Burton's fusion
Burton's Foods is fusing its multi-million pound Maryland cookies brand with Nestlé's Sun-Pat peanut butter. The dual branding exercise is being backed by a £150,000 on-pack promotion and instore activity. Maryland senior brand manager Brian...
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Whistlestop M&S Simply Food Sainsbury's Local
Victoria Stn Concourse Victoria Stn Front Allington Street London London London, SW1 Small bottle of wine 2.69 Jacob's Creek Shiraz 25cl 2.29 ...
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Barry Carter
Senior buyer for biscuits, Budgens For Budgens, biscuits are performing extremely well and business is increasing by around 25% year-on-year. A lot of this is down to a project we started two years ago with McVitie's to review and refine our...
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Parkinson heads McVitie's cakes
United Biscuits has made Joy Parkinson director of the McVitie's Cake Company. She replaces Garry Biggs who is taking over as McVitie's marketing director. Parkinson, who will report to Colin Hutchison, UK & Export managing director, will oversee a...
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Prospects have never looked brighter for the £1.5bn biscuit
The focus for development is the newer sectors healthier and snacking plus kids, where growth is strong and the potential is huge. McVitie's has been the pacesetter, putting its key brands such as Jaffa Cakes, Digestives and Chocolate Hob Nobs...
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stopping the thaw
Big changes could be on the way to warm up the frozen cakes market, currently declining 2%. Heinz, which now has the McVitie's frozen dessert business under its wing, is keeping quiet about any plans it may have for the brand but senior brand...
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Entenmann's returns to the coffee shop
Entenmann's will continue to push its products into a wider variety of eating occasion next month with a launch and a redesign. It will introduce a new range of premium Café-Style Muffins which are targeted at snackers particularly at tea or...
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Jacob's Bakery Limited
PO Box 1 Long Lane Liverpool L9 7BQ Tel: 0151 525 3661 Fax: 0151 530 3400 Key personnel Managing director Lorna Davis Sales director Gordon Grant Marketing director Graham Hunter Key brands ...
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Name: Deborah Spillane
Position: Commercial development manager Company: Jacob's The job: As commercial director for Jacob's in the UK, Spillane is responsible for category management and trade marketing across Jacob's biscuits and snacks ranges. She said: "I...
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From McVitie's to Burton's
Burton's Foods has poached Jon Gatfield from arch rival McVitie's to fill the newly created post of operations director. Gatfield takes a seat on the biscuit company's main board and assumes responsibility for purchasing, manufacturing and...
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Jacob's Creek C&C exclusives
Two exclusive promotions for the C&C sector are being launched by Pernod Ricard UK for its leading Australian wine Jacob's Creek. These are an in-pack wine rack and twin-pack gift box. The 12-bottle rack will be offered free inside cases of the...
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KP McVitie's division scrapped
United Biscuits is scrapping its KP McVitie's sales division as it restructures and puts more cash behind activities in the wholesale sector. Up to 400 staff are being axed, including 145 sales reps. A spokeswoman said that few employees would be...
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Mr Kipling wreaks havoc series
"The latest series of ads for Mr Kipling cakes have built cleverly on the veteran catchphrase Exceedingly good' but have brought it up to date. They are quirky and humorous and show the familiar and well-intentioned old gentleman in unfamiliar and...
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Mr Kipling's puffed up for summer
RHM Frozen Foods is hoping to capitalise on Manor Bakeries relaunch of its Mr Kipling brand, by adding two new Summer Slices to its Mr Kipling frozen range. The two fruit flavours strawberry and blackcurrant are made from puff pastry and have...
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Flippers in flap for Dipper push
McVitie's has teamed up with kids' channel Cartoon Network to stage an interactive campaign for Penguin Flipper Dipper. The aim is to get kids on to the Cartoon Network web site (via on air spots and an ad in the Cartoon Network comic) which leads...
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It's the bite stuff in the tube as Hob Nobs grab nibblers
McVitie's is poised to roll out a tongue in cheek ad campaign for Hob Nobs in tubes. This nibbles part of the £20m McVitie's is putting behind its core brands this year, a 20% increase on ad spend for 2000. The Hob Nobs campaign centres round the...